- Shanghai Telecom IPTV stated that advertising within 30 seconds of startup is to enhance the user experience. If there is no advertisement, the screen will be black.
If the 30-second boot time cannot be shortened, then consumer knowledge, news, weather forecasts, landscape pictures, etc. can not be played? Does it have to be a black screen to turn off ads?
- Shanghai Telecom IPTV said that because customers have signed an agreement, customers are obliged to watch advertisements.
Can customers choose when signing an agreement? After signing the agreement, you have to force to watch the advertisement, the overlord clause?
- Shanghai Telecom IPTV believes that it is their right to push advertisements. If consumers are deceived due to advertisements, consumers should bear their own responsibility.
This…what is the logic?
- Shanghai Telecom IPTV said, “They can’t do the one-click shutdown function of the advertisement proposed by the Consumer Protection Committee.”
The one-click shutdown of Internet advertisements was not proposed by the Shanghai Municipal Consumer Protection Committee. This is a legal requirement.
- “It’s good for consumers to not turn off the boot ads,” the logical moving commentator of Guangming.com: On July 5, the Shanghai Municipal Consumer Protection Commission stated on its official Weibo that in order to solve the problem of “not turning off the boot ads”, Shanghai The Municipal Consumer Protection Committee contacted the Smart Home Operation Center of China Telecom Shanghai Company for communication, and the response was that the ad could not be turned off for the benefit of consumers. The cause of the incident was that after a user used Shanghai Telecom’s IPTV box, he found that the startup advertisement could not be turned off. The user had to wait for half a minute to watch the TV, so he complained to the Shanghai Consumer Rights Protection Commission. The Shanghai Consumer Protection Committee communicated with the Smart Home Operation Center of China Telecom Shanghai, and Shanghai Telecom IPTV gave a 4 point response. These 4 responses can be summed up as follows: 1. Authentication must take 30 seconds. If no advertisement is displayed, the screen will be black. The advertisement is “to improve the user’s boot experience”; 2. When the user signs the agreement, it includes the advertising service, and the agreement is signed. Obligation to watch the advertisement, and if the user is deceived by the advertisement, the user shall bear the responsibility; the requirements of 3 and 4 can be combined into one point, that is, the start-up advertisement is being optimized and will “improve the aesthetic level of the relevant personnel”. Of course, it is impossible to close The… the publication of the public number article caused a great uproar in public opinion. “The Shanghai Consumer Protection Committee is like this, let alone ordinary consumers?” Many netizens left messages in the comment area. And a whole set of “this is for the good of the user” and “the user is responsible for themselves” is quite reminiscent of the famous Zhuge Liang emoticon pack. Of course, the intensive attention of public opinion has also produced effects. China Telecom Shanghai said that after paying attention to the relevant content released by the Shanghai Consumer Protection Committee, it attached great importance to it and established a special working group overnight to study the technical solutions for the one-click shutdown of IPTV startup advertisements. Will be implemented as soon as possible. There is no reason why the TV ad can not be turned off. Article 44 of the “Advertising Law of the People’s Republic of China” stipulates that the use of the Internet to publish and send advertisements shall not affect the normal use of the Internet by users. Advertisements published in the form of pop-ups on Internet pages should be marked with a close sign to ensure one-click close. In September 2020, the China Electronics Chamber of Commerce and the China Electronics Video Industry Association respectively issued group standards for smart TV boot ads, requiring that the boot ads should not exceed 30 seconds and must have a “one-click shutdown” prompt and function. It’s just that these provisions are not in the eyes of some manufacturers. In this 30-second period, whether it’s a black screen or a blurred screen, it’s okay to flash snowflakes, as long as consumers can choose. In any case, manufacturers cannot take the place of consumers and deprive consumers of their rights with self-righteous “aesthetic” reasons, and forcibly push advertisements in front of consumers. This is typical domineering and arrogant, this attitude boils down to a single sentence-“This is your TV, but you have to listen to me”. The inability to close the startup advertisement has been criticized for a long time, and the most offensive part of this incident is that the manufacturer uses a moral superiority to whitewash the profit-seeking motive. Users do not need manufacturers to “be good for themselves”, and manufacturers do not need to expect users to be “zero gratitude” to themselves. In the context of market economy, Party A and Party B can have less moral expressions and more contract spirits. Emotional rights and obligations. A small startup advertisement that consumers have to deal with for a long time has not yet been completely cured. This is worthy of reflection. In the information age, the technical capabilities of consumers and manufacturers are not equal. Whether it is the “backdoor” of rights hidden in the user agreement or the technical shortcomings of users in actual use, the “ability” of manufacturers to infringe user rights has been greatly improved. Up. How to protect the rights of users and how consumers can maintain their “sovereignty” of information life can only rely on legal rigidity to maintain the same level of technological upgrading, and to effectively strengthen the binding force on related manufacturers. (For reprints, please indicate the source “Guangming.com” and the author “Guangming.com commentator”)