You can ascertain the following facts: Tencent is afraid of changes in the game market structure brought about by industry innovations—for example, mobile game products that emphasize capital and technology investment will change the mobile game ecosystem; online game units brought about by the expansion of single-player game players. The relative reduction of time (sales is actually secondary, the most important is the squeeze of time); the age iteration and aesthetic upgrade of traditional Tencent game players. This inference is actually very objective. You can understand that once the game market structure changes, Tencent is likely to fall from a giant Internet company to an Internet infrastructure company. Tencent is not afraid of industry regulation and media verbal criticism, because it can grasp the desires of a generation. As long as the desire of a generation is still in its hands, it will not fail. What it fears is that the desires of a generation have gradually changed. At present, short videos can only occupy the fragmented time of mobile games, but they cannot replace their social attributes; but what about the future? Will the social attributes of mobile games be changed by new forms? Will the huge stand-alone market composed of artistic independent games + heavy investment in 3A games be reborn? No one knows. But at least for now, once the game market structure changes. Tencent’s performance is extremely lack of competitiveness-at least so far, he can not come up with any case to prove that he has the ability to challenge the next era technically. Sometimes it is difficult to rely on acquisitions. Or we can say that Tencent is not afraid of Gujian 3, which sells 1 million, and Taiwu scrolls, which sells 2 million a year. Ghost Valley Bahuang, which sells 1.8 million in a single month, is not so scary. But it heralds a somewhat terrifying future for Tencent. ——In the future, there may be domestic single-player games with sales of 5 million or even tens of millions. ——The relatively high price of Ghost Valley Bahuang as a small-cost independent game means that such a market is being cultivated. You have to know that Tencent NetEase’s huge profits are built up by the huge number of game studios and game companies on the market. These studios/companies generally have extremely short life spans, uneven technical capabilities, and lack of planning. The artistic breath is full of copper stinks. But these fanatical, ignorant, burning ants are the proof of the prosperity of the online gaming empire. Just like the dream-seeking north drift, Hollywood’s massive trash movies every year…These are just the proof that the crown really exists. Once there are 5 million or even tens of millions of domestic single-player games in the future (Ghost Valley Bahuang has shown the possibility of 5 million sales), the game market will definitely change and new outlets will surely emerge. Many game studios will turn to the stand-alone market where the production team is relatively more powerful. Once such a turn occurs, the empires above the bubble will find that the bubble under its throne is bursting. What they are afraid of is the burning firewood under the throne, and they are unwilling to give them humble nourishment. Instead, I would rather burn for myself. It found that its foundation was returning to common sense. And the empires above the bubble are most afraid of people returning to common sense. Yes, the online game hegemony established by online game giants using channels, gambling psychology, and the generally low aesthetic level of players will face new challenges. The short video platform has become a new black hole of time. Once stand-alone games participate in such grabs, we can currently think that Tencent has no core competitiveness (game production capabilities) on this track (except for the purchase of money and channel hegemony). Stand-alone games are more crafted, lack of bubbles, and industries that require higher project management levels. And Tencents are greedy financial capital that seeks to make quick money, speculate expectations, create bubbles, perhaps understand part of human nature, but don’t essentially understand games—this is not a complaint or belittle, it’s just a statement or even a statement. Praise, after all, Wall Street elites-these so-called human elites-don’t understand games. What these so-called elites are afraid of is that people become smarter, have an aesthetic level, and begin to reject gambling. The stand-alone market that squeezed out the bubble will prosper. And the Internet company that squeezed out the bubble will die. So, we don’t even know how many of the self-media companies that succumbed to the domestic stand-alone market and advocated the death of domestic stand-alone machines are the work of Tencent and NetEase companies. However, the low price of 2.8 yuan of pirated Ghost Valley Bahuang is heralding the fear of Tencents. We hope that there will be more and more single-player games like this. It has nothing to do with young people challenging the dragon. I don’t care whether Tencent games are dead or alive. As a stand-alone player for more than 20 years, I hope that stand-alone games, a term that has been stigmatized since birth, can justify itself. I saw a lot of people in the comment area arguing with me, saying that a company as big as Tencent, you can’t put a department’s mistakes on Tencent and say that Tencent does too Tencent is also developing a stand-alone machine. It talks about the NEXT plan, and also takes Tencent’s equity investment in EPIC as an example-why don’t you say that Tencent has saved Ubisoft? Or maybe I’m a conspiracy theory. Then I will give a uniform and gentle response here: First, Tencent’s Gu breeding strategy determines the company’s resources, investment, support… everything needs internal teams to fight and grab. The current market environment, user needs, and the contribution of the stand-alone port itself to Tencent’s revenue, or what we need to say again—the contribution to Tencent’s word of mouth—are almost zero. In other words, Tencent’s current stand-alone team, the company resources that can be obtained, and the massive production teams attached to Tencent, can rely on a single machine to obtain the company’s resources-relative to the size of Tencent itself. -Almost zero. In the stand-alone market, stand-alone games can gain the support and reputation of players. As long as they can form a trend, Tencent’s massive stand-alone teams will have the power-once one of the teams can make an explosive stand-alone (note, here is the original Tencent The controlled team, rather than the team that Tencent will acquire to become the Golden Goose after the explosion, means that Tencent’s interactive entertainment business group will have a strategic shift. Does a company as big as Tencent have a conscience team under it? Of course there are. But the bad market and users will only give the Tongshi team that is accustomed to making money without technical skills and artistic aesthetics to obtain resources. Tencent won’t be crushed by 100 million players, but once the stand-alone market with 100 million stand-alone players rises, Tencent will inevitably start a strategic shift—then stand-alone teams that depend on Tencent can gain power. If the market is impetuous and full of bubbles, Tencents must be the companies that pile up the bubbles and grab the most money; if the market returns to production-oriented, everyone will start to work hard, more than artistic aesthetics, more than engineering, Tencents will not earn faster When it comes to money, there will definitely be a shift in its internals. Whether it is a team that steadily builds a single player, or a team that makes online games larger, it will gradually gain power. The size and channel capacity of Tencent determines that if the market is full of games that infringe on intellectual property rights to make big money, then Tencent must be the one that has the most infringed, most influential, and most profitable games among them. It is useless to pay attention to scolding. The copyright police can only hit the netizens, but not the big companies. Once the market returns to rationality, respect for originality, and conscientious production can make a lot of money, is it possible for Tencent to become the next Microsoft (although Microsoft does a lot of scolding on a stand-alone computer)? Second, I did not deny that Tencent is deploying stand-alone machines, but what does investment in overseas companies have to do with my domestic stand-alone machines? Ubisoft became an Assassin’s Creed Tang Dynasty, it became a national single? Tencent continues to spend money to acquire stand-alone companies and invest in stand-alone companies… However, domestic production teams are bought at a high price and then abandoned, while foreign production companies respect various production companies as white knights-why? Simply interpreted as kneeling and licking foreign adults? I’m afraid it’s not enough. The only explanation is that the bubble under their feet has raised their empire to a high enough position. As long as the bubble under their feet does not burst, they can always rely on low-quality, plagiarized, and essentially gambling games to make quick money. never change. They just have no perceptual thinking and no ideals and morals, KPI machines. Third, talk about my conspiracy theory. Last year, the original god was smashed into a sieve, and the domestic reputation was completely destroyed. Afterwards, it proved to be a good rhythm with the handwriting of a friend. I don’t play Yuanshen (because of the halo 3D). After taking the motion sickness medicine, the limited game time can only be dedicated to various stand-alone RPGs, which is pure fun. As soon as Yuanshen’s mobile terminal revenue came out of US$870 million, it was about to catch up with the glory of the king. Can you understand that Tencent and NetEase are sitting on pins and needles? Can you understand the previous crazy attacks by the media? 870 million is just the beginning. It has opened up channels in most countries around the world to allow them to build up their understanding of Mi Huyou, and Tencent is willing to exchange 1 billion US dollars for it. Now Guigu Bahuang has sales of more than one billion yuan. It can be said that it is not worthy of being “conspiracy theories” by Tencent, and it is only a consistent operation of a small department of Tencent. However, if the next single-player game has a sales volume of 500 million yuan, it indicates that the next single-player game may have a billion. What about the next one? Tencents realized that the original god is making money and started to be their own original god. When it started to turn, it was already slow. The best world is not to appear in the world of the original gods. Because the Tencent ship is too big, the steering is too tired. It would be too late to mention any conspiracy theories when even you were aware of the existence of a conspiracy. Why was it alarmist at the beginning, because I wanted to rely on my own modest strength to stir up a bit of anger on the Internet. Together, we would kill the “careful thinking” of certain “small departments” of Tencent in the cradle. It’s because it’s too late to have a hundred hot articles published on the Internet when the “big minds” of some “big departments” begin to appear. Don’t tell me how netizens can fight monopolistic companies. If you don’t fight, how can you know that there are so many comrades-in-arms in this world? If your comrades-in-arms are only netizens, it may not be of much use. But this world is interesting. Magic can defeat magic, technology can also defeat magic, and fairy magic can still defeat magic. The essence of boy manga is that as long as you keep fighting for love, you will always have unexpected comrades in arms.