Mo Changying, a member of the National Committee of the Chinese People’s Political Consultative Conference, said that scientists should dominate the screen instead of traffic stars. Mo Changying pointed out that all kinds of media currently use more entertainment means to attract and develop the audience market, leading to “traffic stars” dominating the screen. It is recommended that the national and local mainstream media should appropriately reduce the proportion and time of pure entertainment programs, and increase publicity and reports on major scientific and technological events and the deeds of outstanding scientific and technological personnel, and vigorously promote the spirit of scientists. Appropriately learn from entertainment methods and methods in scientific and technological propaganda, closely integrate the content of the communication with the hot issues of public concern, and use popular and popular forms to transform difficult academic language into a form of discourse that the majority of the people like to hear, and improve The people’s interest in science and technology creates a good atmosphere in which the whole people love science, learn science, and talk about science.
Let intellectuals come to the stage and have been doing it all the time, but it is indeed divided into two types due to the nature of the subject. One is the more common humanities and social sciences intellectuals, although the knowledge of such scholars is also difficult. The obscure part is persuasive, but they can still choose some popular and interesting stories to get closer to the audience, and the audience loves to listen to this, so they are doing more successfully now, such as “Hundred Schools of Forum”, such as CCTV A batch of variety shows released in recent years (“Poetry Conference”, “National Treasure”, “China in Classics”, etc.). For example, Professor Liu Qing has countless fans in Qipao, but the real philosophy books will make most people persuade them to leave. . . The other category is science and engineering scientists. To tell the truth, the knowledge threshold of scientists is indeed too high, and it is very difficult for you to tell a story, right, so that the natural one will distance itself from the public— —It’s not that we are not uninterested in technology, but in fact, we prefer to read science fiction rather than to listen to knowledge. This is a fact. Therefore, at this time, the mainstream media needs to stand up and set aside some hot search positions for the latest scientific research results, and then other people like the editor and the author will tell a story to achieve the effect of publicity. This is the best. For example, “You know how romantic the naming of our aerospace is” is good. Let scientists concentrate on scientific research, so that they can achieve the purpose of propagating them and propagating science without having to walk to the front of the stage in person. This is what we should do. And if you really want to make scientists star, you must return knowledge to knowledge and life to life. To give a recent example, Yang Zhenning’s contribution is so outstanding, but people are focusing on his marriage. I am disgusted with the entertainment of celebrities.