Che fans said that because Yinglang has launched the 4-cylinder now, not only the price has become more expensive, but the two 4-cylinder models immediately became the main sales models. Does this prove that the three-cylinder policy has failed? Will other car companies regret quitting the three-cylinder?
In the past three months, the resources of the Yinglang Model 1.5L Elite Edition (four-cylinder high configuration) have become more and more scarce, and the price has risen all the way. At present, the full price of 90,000 yuan can be on the road even if it is a conscience price, and it will take about two weeks to wait. In order to be “lined up; the three-cylinder light-mixed version can be on the road for 83,000, with sufficient resources, you can pick up the car at any time.
GM compares the top iron, even if you don’t believe that BMW and Ford can’t play the three-cylinder, he can play it. At that time, the four-cylinder Hideo used a larger preferential policy to beat Lavida and kick Corolla, and almost brought down the sales champion of the same level at that time. In this case, the three-cylinder is nothing more than an attempt to reduce costs and pressure due to double integration. As for the double points, I won’t say much. In short, either your fuel car’s fuel consumption meets the standard, or you have a new energy model to compensate for the points. Looking at all the GM models at that time, it was actually a very convenient way to push the small displacement three-cylinder engine. After all, models such as Yinglang, Weilang, Kovoz, and Mai Ruibao have sales support. As everyone knows, once GM’s cars are discounted, it can be said to be frenzied. A 20% discount for a new car in the market for three months is a routine operation. The best-selling configuration of Yinglang that year was the automatic elite of 126,900, and the terminal discounted about 50,000 per year. It was only 76,900 for the bare car, and the landing was only within 90,000. The most direct disadvantage of trading price for sales is that dealers are under too much pressure, and naked cars lose too much financial and additional products to fill this huge pit, and they can’t stand it by taking a mid-year rebate. Can only think of relying on after-sales to fill the vacancy. In fact, GM is also facing pressure from distributors. It is a fact that terminal discounts are large. If the cost is not lowered, it will be a little bit too much. Anyway, Yinglang’s workmanship and configuration cannot be reduced, so you can’t replace plastic with cardboard. Thinking about it seems that it is feasible to change the engine. As a result, with the confidence of sales support, the entire series of Yinglang was replaced with three cylinders. Then it was ruthlessly slapped by the market. Because the technology is so awesome and advanced, but consumers do not approve of this stuff, Yinglang fell out of the top three on the sales list after being replaced with a three-cylinder. Weilang’s monthly sales plummeted from 10,000+ to several hundred units. GM took a look at who could stand this, so in September 2020, it brought out the four-cylinder again. No matter what you think, the sales of the four-cylinder immediately picked up as soon as it went online. After all, you can buy a joint venture A-class car at 80,000 to 90,000 yuan, and there is still competitiveness. It is not surprising that the four-cylinder Hideo became the main sales model. It is said that GM’s head iron was replaced because he had insisted on it for a year or two, and another Ford with a new head iron was stunned to turn the sacred car of the year into a third-line model. It is estimated that it can’t stand it now. It is said that Changan Ford has set up a four-cylinder engine team to restart the four-cylinder Focus. As for whether the three-cylinder machine really failed, no one dared to say this technically, but it was a 100% failure in the market. It has been three cylinders for many years, and it is still unacceptable. Look at this, unless everyone changes to three-cylinders, there is no four-cylinder on the market to buy. Cars in the 100,000-200,000 range only have three-cylinders, and that may have to be said, otherwise, the three-cylinders are difficult to get ahead.