Because what Lei Jun wants is the high-end of the mass market, not the high-end of the niche market. The Xiaomi brand is upgraded, and then among Xiaomi users who have the ability to buy high-end devices, those who care about marginal benefits will automatically become users of high-end Xiaomi devices. Those who pursue the ultimate price-performance ratio will turn to Redmi phones. One of the reasons why the Xiaomi brand is used to hit the high-end is that the Xiaomi brand itself is the simplest mark, equivalent to the eldest son of Xiaomi. If it remains in the low-cost cost-effective model, it is not conducive to the improvement of Xiaomi’s overall brand value. Another reason is that it costs money to build a brand. Doing more brands can fill in the gaps in the market. Classified marketing is very clear to everyone. However, Xiaomi, which has always been developing with a price-performance ratio, is indeed frugal in marketing. It does not want to ask a spokesperson to let Lei Jun, who debuted at Station B, to be the endorsement. Think about it and know how much it will spend on marketing. If you don’t build a new brand, you can spend all your money on the blade. Although Xiaomi has developed rapidly in recent years and has a high reputation, in fact, its background is far less than those of the established manufacturers. What it relies on is to gather strength together, improve product quality, and then find ways to reduce prices in order to achieve development. Fewer types of mobile phones are also good for users. Many mobile phones are divided into a bunch of categories, but they are all the same, and they are sold as new ones in a different case. If there is less, more people will be staring at, the pressure of problems will be greater, and the quality control will be better. In the high-end field, if you don’t occupy it, others will occupy it. It’s not bad to let Xiaomi go. Stacking may not have the best effect, but it is better than no stacking.