According to the British “Financial Times” recently:

Apple plans to launch application tracking transparency rules starting from iOS 14.5. When an application accesses the mobile IDFA, iOS 14.5 will pop up a window to remind the user, providing the options of “Allow Tracking” and “Do Not Allow Application Tracking”. Recently, there are reports that a Chinese technology company is testing a tool called Internet Advertising Identifier (CAID) to circumvent Apple’s application tracking transparency rules. These companies include Baidu, Tencent, ByteDance and other companies.

In response to this, Apple issued a warning: “We found that your application collects user and device information, and created a unique identifier for the user’s device.” Developers must update the application within 14 days to comply with the rules of the Apple Store, otherwise May be removed.

The “Financial Times” report also mentioned that Chinese developers have designed two CAIDs, one is based on the user’s IP address, and the other is based on the telephone IMEI. IMEI is the only device identification number. Apple determined that the collection of both types of information violated privacy regulations.

On Apple’s platform, of course, we must abide by Apple’s rules. I happened to do related work for a few years. What he said may not be in line with popular preferences. Most netizens may be too optimistic, thinking that turning off idfa can protect privacy. In fact, turning off idfa does not protect your personal privacy. When you log in to WeChat, Alipay, Douyin, etc., he has all the information that can be collected for your phone number, name, age, gender, hobbies, and recipient address, and he will continue to collect your behavior , To dig your label. So what does it matter if there is idfa? What should be collected must be collected. Which beauty videos have you watched, which videos you stayed for the longest, whether you like big tits or your ass, Tik Tok may be more clear than you. That being the case, why is idfa so important? Because o CPA or oCPX. After so many years of development, Internet advertising has rarely been billed by click, and billed by the final effect, this is oCPA. For example: You saw an ad on Douyin, which happened to be the dress you put in the JD shopping cart last time, so you clicked on the ad and jumped to JD. After you bought the dress, the ad will be sold as per this ad. Single-number billing. The problem is how did such a complicated logic come out? How does Douyin know that there are skirts in the JD shopping cart? How did JD know that this skirt trade was brought by Douyin’s advertisement? How does Douyin know if JD has sold skirts? This is attribution analysis. IDs are needed for association. Idfa is one of the important IDs. But now Apple allows users not to authorize idfa, and a lot of data can’t be attributed, and the advertising effect will be greatly reduced. Advertisers such as Jingdong Taobao Pinduoduo will find that the same amount of advertising fees will reduce the volume of transactions, which will reduce the advertising budget of this channel. But the performance has declined, and reducing advertising costs will not solve the problem. In this way, advertising platforms and advertisers will be very painful. But there is no way to continue the pain, so various platforms and advertisers have united (including many large companies) to create a CAID together, which means that we manufacturers share the same ID. It is very convenient for everyone to start an advertisement in this way. This way everyone saves money, hello and me. But you think, can Apple agree?


By zhiwo

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7 months ago

I really don’t understand why there is an answer against Apple. In doing so, Apple returned the right to turn on tracking to the user. The biggest significance is to open up the people’s wisdom and gradually cultivate everyone’s awareness of privacy. I think that compared with the issue of privacy leakage, “the people have no awareness of privacy protection and no concept of privacy” is a bigger problem. This is the so-called “second-order don’t know”, that is, if you don’t know you don’t know, won’t you steal the camera if you have software? I display a green dot in the status bar. Isn’t there software that can read the clipboard? I will play a toast prompt directly. There are softwares that want to track user behavior across applications, so I just pop up a confirmation box to let users choose. Apple has been doing these things. As users, this is our natural right. Interest groups deliberately declare that privacy is not a problem, and Chinese people don’t mind using privacy in exchange for convenience. This is brainwashing. Choosing a mobile phone is like choosing a secretary. As I said in other answers, as users, we can only trust the mobile secretary unconditionally. You must choose a reliable mobile phone.

7 months ago

“You accidentally clicked an ad and downloaded an apk… Then you clicked the ad close button, and you clicked another apk…” Or… you clicked a link in the browser and it started to give you directly Download… Install an app and wait for you to give it all the permissions… Now iPhone users, using iOS 14 will find that the “location tracking processing method” has been changed! It allows users to “share approximate location data.” For example, a map program can display a “correct approximate area” without knowing the specific location of the user. I don’t want you to collect accurately, but you have to give me a correct “range”! Also, when the microphone or camera is activated, a “dot” will be displayed in the upper right corner of the screen to prevent the application from using the camera or microphone without the user’s knowledge. There is also APP that reads the content of the clipboard, and the system will pop up a reminder at the top; there is also support for accessing only specific photos for specific applications. If you want to provide photo permissions but don’t want to disclose privacy, you can only provide a photo to a specific application . Personally, I have always been very Apple in protecting user privacy. And when I write about the advantages of the iPhone (iOS), I will write about this in the article, and this is also one of the reasons why many consumers choose the iPhone. Back to the question-more than Tencent and Baidu, now the domestic Android environment can no longer be described as “dark smoke”! As long as they can make money, they are very happy to strip down each user’s “pants” to spy and collect users’ privacy! They have not been doing this for a year or two. When an application accesses the mobile IDFA, iOS 14.5 will pop up a window to remind the user, providing the options of “Allow Tracking” and “Do Not Allow Application Tracking”. what does this mean? In my opinion, this means that Apple has stripped off some rogue software pants!

7 months ago

It’s not the first day that Tencent and Baidu did this, and it’s not just today that Apple started focusing on privacy. For ordinary Apple users, with the reputation of Tencent and Baidu, there is no need to say who will be more supportive. In fact, I don’t care much about privacy, because it’s already broken. But some apps are too blatant and disgusting. The same APP, for example, a fish. I use an Android phone, but some insignificant permissions are not given to it, which affects its collection of my information, so I can’t use it. But on the Apple phone, I didn’t give it the same permission, so I used it. It can be seen that the permissions it wants me are not necessary.

7 months ago

Now Apple has begun to publicly resist, but I think it makes little sense to these giants. They can boycott Apple, and it is not certain who wins and who wins. So what about the rights and interests of our ordinary consumers? This can only rely on the relevant departments to restrict it through the issuance of rules and regulations. During the two sessions, there were similar situations and problems in related proposals involving big data killing and infringing on consumer rights. Solving these problems should be on the way. It is a matter of time. Wait and see, soon!

7 months ago

The characteristics of domestic Internet companies attack internally and do whatever they want. It is called a professional that pits their own people. Numerous dirty routines are flying all over the sky. Let CCTV roll your names at will. I will still be ashamed. What can you do with me? Only Vinono nodded and bowed respectfully to the outside world. When serving the foreigners, the routines were gone, the advertisements were gone, and the privacy was not collected. When the foreigners were sanctioned, they didn’t even dare to release p. It is worthy of being a national enterprise registered in the Cayman Islands and acting as a well-known double-standard enterprise in China!

7 months ago

This matter must stand for Apple. Tencent, Baidu, and ByteDance are all notorious in China. I said a long time ago that if domestic mobile phones want to defeat Apple, they must at least treat users as individuals, rather than thinking about how to continue to squeeze users’ remaining prices. Domestic brands must follow Apple in the protection of personal privacy, whether it is superficial or sincere, at least in the form of attention, otherwise, they will always be a follower. When the prices of domestic mobile phones continue to rise and finally start to grab users from Apple, the hardware parameter word games are secondary, and the most important are the systems and services. Users who can pay the price of Apple must no longer be treated as fools like low-end market users, nor can they assume that they generally do not understand the value of their privacy. It is not only Tencent, Baidu, and Byte that steal user privacy. There are also many invisible thieves such as various statistical software and analysis software. These all claim to infiltrate almost every Android phone in China. The important task of privacy cannot be counted on a certain Internet platform to turn the tide. The last line of defense is only mobile phone manufacturers, such as Huawei, Xiaomi, etc., have the courage to make a choice, and say no for users and other giants?

7 months ago

Supporting Apple I am an Apple Family Bucket user. This is just to remind me again: Apple is safe and worry-free. Last time 315 broke out a bunch of privacy-infringing apps, shouldn’t accidentally be Android? Many people complain that Apple’s products are too expensive, especially the high commission charged in the app. Many people don’t understand and think that Apple’s charges are too dark. In fact, Apple is equivalent to a housekeeper. After receiving the money, it will also deal with some related things. Do it well, including protecting user privacy. I am willing to pay for this.

7 months ago

Many overseas Chinese who use Apple phones and tablets also use Tencent and Baidu at the same time. But they are protected by local privacy rules in the European Union and the United States. This also requires Apple to undertake the obligations of its platform, and indirectly restricts those companies in mainland China that do not meet the requirements of relevant European and American rules. However, this does not rule out that relevant companies will develop versions of different user privacy protection standards, preferential treatment to users in countries or platforms with strict rules, and treat users on platforms with weak privacy protection rules in countries with loose rules, so that they can be used in the future. To make more profits and growth from the people.

7 months ago

Optimistically speaking, if Apple dares to compete with the giants on this issue, the giants will definitely improve; pessimistically speaking, even if it improves, it will be useless. For example, iOS 14 allows access to some photos. When most apps click to send a picture, a system prompt will pop up, asking you whether you want to choose more allowed photos or keep the previous selections. On WeChat, a pop-up page prompts you that you may not be able to select all the pictures. Please go to the settings to allow more access, or keep the current settings. For example, if you encounter a problem and want to send a screenshot to others, in QQ, this is the step: click the plus sign, click the picture, click to select more content, select the screenshot, click finish, check the screenshot, click send. In WeChat, this is the step: click the plus sign, click the picture, click to go to the system settings, and wait for the system settings to load the App list (I currently have more than 100 apps, and it takes about 3 seconds, A12X, if you have more apps) , It may take a longer time), after loading the App list, it will jump to the settings page of WeChat, click on the photo, click to edit the selected photo, select the screenshot, click Finish, click on the upper left corner to return to WeChat, click to continue to access some photos , Check the screenshot, and click send. The parts in bold are the additional operations you need to perform. Simply count and the amount of operations doubles directly. I don’t even need to actively think about it, because when WeChat was first adapted to iOS 14, it would directly pop up the prompt pop-up window like QQ. The update later became like this, so this must be intentional. . Taking the above example, I want to say that increasing the complexity of a behavior makes simple things difficult. Everyone understands the purpose. So Apple can only do it, supervising the App so that they can’t do these bad things secretly, and the cancer manufacturer can force you to say: “I am voluntary” by not providing you with services.

7 months ago

Stop Apple. Although some parts of Apple are really unpleasant, such as holding the banner of environmental protection and not giving the charger and changing the cable to Type C to lighting, the expensive original cable, and the extremely limited three-way NFC function. But in terms of privacy, Apple does do better than domestic Android. Personal privacy is between the domestic BAT and Apple Cloud Guizhou, I choose the latter. On my own device, I have turned on restricting ad tracking for a long time. Although I know that the domestic privacy environment is riddled with holes, it is a point to be able to plug it up with a piece of cloth. Now BAT wants to snatch this piece of cloth?

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