If I remember correctly, in fact, the leader of foreign brands’ revenue in China should be Uniqlo accounting for 1.6%. Like Li Ning, it seems to be 0.3%, ranking tenth among domestic brands. This market is too big, with a total scale of trillions, and a large number of brands, with a limited share of a single brand. It is completely different from the well-known market of mobile phones and computers. The competition is very fierce, and if you are not careful, it will be forever. Back to the clothing industry. First of all, 7 million civil servants and 30 million business staff, as well as an unknown number of government employees and state-owned enterprise employees, are the main force of the boycott. This is the same as changing Huawei back then, although no one is forcing you. However, do you think it is appropriate to accompany the big leader to go out in the mirror and draw three bars on your body or a big hook on your feet? Although it is not absolute, no one forces it. But this wave of people is the backbone of society, with stable income. The consumer group of this billion-class population is a little bit turbulent, and foreign brands are enough to drink a pot. Then there are the spontaneous patriots in society. This amount is also staggering. Believe it or not, in two days, there will be some news from individual private companies that company employees are not allowed to wear nike, ad, etc. I’m not too much. If there are 200 million people, 20% of them will buy domestic products. Even if one person spends 1,000 a year, there will be 40 billion. You know, Li Ning’s annual revenue is only 10 billion yuan. And this is a picked up business, which is why the domestic related stocks rose yesterday. In the medium and long term, the impact of this BCI incident is definitely far-reaching. The biggest gains may not be sports brands like Li Ning Anta, and fast-moving clothing brands are the biggest beneficiaries. It’s not the same as everyone thinks. For example, the sneaker ring is on fire. The problem is that it is speculation by Erdao dealers, and the scale is small, and the selling companies didn’t make much money from selling them at the original price. For companies, the real volume is not those speculations. Perhaps the best-selling shoes are in the range of 3-600. This is what hurts the fundamentals. People will have herd behavior. This is the same as a domestic car. In the 00s, people would rather buy a Korean car than a domestic car. I feel that domestic cars are losing face and the quality of domestic cars is not good. Look at the number of domestic cars on the street now. Of course, you said it is unrealistic to kill these top brands. Under normal circumstances, the gods fight, and the little devil is dead. In fact, people with a volume like HM belong to the little ghosts, and their revenue in China is less than tens of billions of 0.X%. The quality of its own products is also average, and the brand has no appeal. Think about it carefully, HM is a target, compared to NIKE’s remarks more disgusting. Why did the official media not attack NIKE in the beginning? It can be said that the whole incident was definitely not accidental, and the best breakthrough was chosen. If you start to start a group with NIKE and AD, you will encounter a lot of resistance. Moreover, e-commerce companies such as Taobao and JD.com have obviously received instructions, otherwise they would not be removed so quickly. In short, friends who work at HM really have to consider looking for a job. I personally think that HM is undoubtedly dead in the Chinese market. Even if it maintains the existing store size, it will definitely close the store on a large scale starting from the second half of this year. Of course, as a multinational company, we still consider performance issues, after all, China’s market share is too large. I guess the final solution may be to divide the brand in China and purchase it in China. Your parent company joins BCI, but China does not join and becomes a double-faced person. And this is also a model acceptable to both parties. I probably took a look at it. In fact, the industrial chain of these foreign brands has shifted a lot, and the proportion of domestic production is similar to that of their Chinese sales. Probably 20% of its annual revenue comes from China, and only 20% of its production capacity comes from China.