On March 23, Lu Liang, the co-founder of Cha Yan Yue Se, clarified in an interview with the Hubei Daily: never asked to queue up. The popularity of Wuhan was unexpected. The Wuhan consumer market is actually very popular. At the same time, he said that he plans to open 50 or 60 stores in Wuhan in 2021, and he wants to become Wuhan’s “hot dry noodles”.
Many loyal fans and users of Chayanyuese did not understand one of the most critical points when they refuted me. That is, what is most important to food? You might think it is quality, but taste. I tell you, the most important thing to eat! If the same food has very good taste and high quality, but I will never eat it, then this food does not exist for me. His quality is meaningless to me. After you understand this, you can understand why the turnover rate is the most important. Obviously, you can use APP and mini programs to do the corresponding ranking, pre-order, and pick it up at the store. Does this affect the quality? Does it affect sales? There is one in Changsha, why can’t Wuhan have that? How high can the construction cost be? Adhering to quality, lowering prices, and lowering profit margins, yes, it seems to be for the sake of customers, but in fact it sacrifices the expansion speed, the service experience, and the turnover rate. As a result, the number of customers that can be served per unit time is reduced, which is essentially the biggest squeeze and betrayal of customers. When applied to mobile phone network sales, we call it a monkey. The strange thing is, why do so many people wash the ground for this behavior when applied to physical stores? Isn’t this just playing a monkey? ? ? Since so many people are willing to increase the price to buy, hi tea and other things sell for more than 30, there are also a lot of people to buy, you mean, your two-hour queue time, is not as important as 15 yuan? If this is the case, then I suggest you to study for more than two hours to improve yourself, and you should not drink milk tea. I don’t know the first update. How many people have problems with reading comprehension? I neither deny the taste of the tea, nor the popularity of his tea, let alone the fact that he deliberately invited people to cause the queuing to be popular. These are not critical, and there is no conflict with what I said. The core point is that under the current social rhythm, buying a cup of milk tea requires two hours of queuing, which will not make this milk tea sell better, it will only make this milk tea cool faster! The compression time is within half an hour. Using the APP applet to push the numbering information and pick it up in the store is the correct answer. Suppose there are 100 people who are willing to line up for half an hour to buy milk tea, then when the line becomes two hours, only 10 of the 100 people are willing to continue. In addition, queuing does not need to hire people to increase popularity. The clerk can control the meal time by himself. You can observe more for yourself when you are fine, not only the beauty of tea, but also tea and the like. Even if it’s a little bit, you can observe it. They seem to be a lot of people busy. In fact, there are people in line and no one in line. The meal rhythm per unit time is different, but the meal time is the same. Therefore, it is entirely possible to reduce the frequency of meals to achieve artificial congestion and queues. The following is the original answer. I don’t know who asked this question and the answer is written below. There are a few who have actually queued up in Wuhan and drank tea. What I want to say is that if he doesn’t open a branch or change his marketing strategy, let alone hot dry noodles, his first attempt to leave Hunan will be violent. In the first few days of opening, the time cost of queuing to buy a cup of tea in Wuhan Tiandi is greater than the time cost of going to Wuhan Station to buy a high-speed train to Changsha, buying a cup and then sitting back. What is this concept? This is outrageous. Now, it’s a little better now, it’s about two hours on weekends, and usually about one hour. Moreover, among the queuing crowd, there are actually 55 elderly and young people. In a team of 30-60 people, you can often find 40+ middle-aged and elderly mothers-in-laws and fathers of about 20+. Do you think it is suitable? Is it reasonable? Whether I hire someone or make a scalper, is it outrageous for a milk tea? The last time this happened in Wuhan, it was the first steamed shrimp on Wansongyuan Road, selling a number for 50 yuan. Yes, that’s right, in order to eat a shrimp, somehow, they bought a number. The tea looks happy, and the number is not issued, so you can only queue up. During the epidemic, you will have to turn five or six turns around the fence and twist. Outside of this circle, I just want to ask, you are a young couple, go to Wuhan Tiandi to hang out or play on weekends, what can support you two, wasting precious two hours in line just to buy a cup of milk tea? Is it really boring that time is worthless? During this time you can’t even sit, you can’t do something else, come back and wait for the number. You can only line up, stand, and move slowly along with the team. Really, a cup of milk tea, even if you are curious, I can understand it the first time you have queued up to drink it, and you decide to still queue up to drink it the second time. I really can’t understand it at all. I also don’t believe that there will be core customers who will stay in line for two hours. Therefore, we can only open more stores, disperse the flow of people, and reduce the queue time as much as possible to less than half an hour, and then place an order in advance through the APP or small program, or at least call the number to queue, and then pick it up at the store. The last word of development. The sales of FMCG foods will never win by queuing hot. It depends on the turnover rate and profit margins. In addition, hot dry noodles, as a symbol of early morning in Wuhan, mean to the people of Wuhan, let alone a small cup of milk tea, you can’t make it by adding up all the food and drink. The number of hot-dry noodles sold every day may mean that you have more than one year of tea. Do yourself and don’t touch porcelain.