In recent years, “artificial intelligence” has gradually become one of the hottest concepts in the technology industry. Tech giants are chasing “artificial intelligence” one after another, leading to many acquisitions in this field. According to media reports, in the past five years, Apple ranked first in the technology industry in terms of the number of acquisitions of artificial intelligence companies.
A report released by GlobalData, a world-renowned data analysis company, shows that from 2016 to 2020, Apple has acquired a total of 25 artificial intelligence companies, more than Accenture, Google, Microsoft and Facebook. It is reported that the artificial intelligence companies acquired by Apple include Silk Labs, Turi, Drive.ai, Unductiv, Voysis, PullString, etc. Apple was relatively low-key when acquiring these companies and did not disclose the details, but its acquisitions are generally to obtain advanced technology or excellent talents, which will enhance Apple’s machine learning and Siri voice assistant product strength.
Among them, Unductiv’s technology can help improve Siri’s data, Voysis can improve Siri’s natural language processing technology, and PullString can help Siri integrate with third-party iOS applications.
The analyst who wrote the report, Nicklas Nilsson, said that in the field of voice assistants, Apple Siri was the first to be born, but it lags behind the two rivals in terms of intelligence. This disadvantage has also affected Apple’s performance in the smart speaker market. In order to catch up with Google’s “Google Assistant” and Amazon’s Alexa, Apple has launched a frantic acquisition in the field of artificial intelligence.
It is worth mentioning that Apple CEO Cook said in February this year that in the past six years, Apple has acquired about 100 start-up companies. Cook said that Apple remains open to mergers and acquisitions of companies of any size, but pays more attention to small-scale and innovative companies. Their technology can complement Apple’s products and the acquisition will also benefit the development of the target company.