While you are still sighing “Chinese game manufacturers earn so much, why don’t they invest money in a single machine”, the reality has changed drastically. Now in China, as long as there is a certain selling and quality stand-alone products, they will quickly Attract eager investors. Not to mention the star product of “Black Myth: Wukong”. There was news yesterday evening that Tencent has completed its investment in “Game Science”, a developer of “Black Myth and Wukong”, with a 5% equity stake. According to China Business News, after the completion of the investment, Game Science will continue to operate independently, and its autonomy will not be affected. During the investment, Tencent also promised the “three noes” principle of not interfering in business decisions, not preempting project leadership, and not seeking issuance and operation. This “three nos” principle is particularly eye-catching in the news. Even though Tencent has a good reputation in the investment circle and has always been known for not interfering in corporate operations, this time the “three nos” still refreshed people’s investment in games. Cognition. In particular, Tencent has invested in countless well-known game companies. Although it basically maintains the independent operation of developers and does not interfere with projects and personnel, the agency rights will not be easily let go. Not to mention the distant Roit and Supercell, in recent years Tencent has invested in Blue Hole and won the exclusive agency of PlayerUnknown’s Battlegrounds; invested in Ubisoft and also obtained the agency rights of Rainbow Six; invested in Epic, The national service “Fortress Night” is naturally operated by Tencent. Including Tencent’s acquisition of most of the shares of “Famine” developer Klei in January this year, the two companies have also cooperated for many years. The national service “Famine” and “Hypoxia” were both represented by Tencent. The three non-principles include both parties’ caution to external public opinion and their knowledge of their own brand image: For such a product that currently symbolizes a milestone in China’s stand-alone game, Tencent will definitely follow the rules. “The main purpose is still to help old colleagues to make the project smoothly, and will not deliberately pursue any commercial returns.” According to a report by Yicai, the cooperation between the two parties mainly has technical considerations, because “Black Myth: Wukong” is developed by Unreal Engine, and Epic, which is invested by Tencent, may provide more technical support to Black Myth. When “Black Myth” was first released, game science “rejected all capital and distribution of on-site visits except for technical cooperation.” Over the past six months, countless investors must have tried to join, and now the dust has finally settled. From a larger strategic perspective, the addition of Tencent has also minimized the investment possibilities of Alibaba, NetEase and Bytedance. The sphere of influence of the Internet around “Black Myth” has almost been divided. This is especially commemorative for Tencent-just a few days ago, Tencent missed Mu Tong, a former employee founded by a former employee, who was acquired by ByteDance for a huge sum of money and became a powerful enemy of Tencent in the Southeast Asian market. Today, Tencent has finally not missed the game science founded by its former employees. The investment in “Black Myth” is just a footnote to the upsurge of domestic manufacturers to invest in stand-alone game manufacturers. Earlier last year, Tencent’s chief strategy officer James Mitchell stated at an internal meeting that Tencent’s return on investment in the gaming sector has been too high in recent years, but this is not a good phenomenon. According to “Late”, James said, “The game industry should not have such a high rate of return on investment. This can only show that we have not invested enough failure cases. Why are there not many failure cases? That is because we have not seen enough and invested too much. Be conservative.” Yes, your 2B lady also has Tencent’s investment results. Tencent has begun to invest heavily in game manufacturers at home and abroad, including stand-alone games that are gradually heating up in China. After more than a year of screening, in the words of industry insiders, the game development project team with a little potential in China basically “invested all that can be invested.” From the end of last year to March of this year alone, Tencent’s investment in single-player game makers include the network element Shengtang (“Gu Jian Qi Tan” series), the development of the “Mr. Pumpkin” series of fat pudding, and the development of “The Land of Evil Fruits” Yuguan Technology, Shanghai Lingxi, which developed the stand-alone ACT “Lost Soul”, developed the Darkstar Information Technology of “Road to Redemption”, and so on. In addition to these well-known game developers, some of the products that have not yet been released but are still selling well and have a certain potential have also been invested by Tencent early. For example, the domestic Unreal 4 Galaxy Castlevania action game “Shadow Torch City” that we reported last year is one of the projects supported by Sony China Star. At present, Tencent holds 39% of the developer’s shares. “Shadow Torch City” is on the battlefield that players can’t see, and domestic manufacturers are fighting fiercely for potential stand-alone games. Last year’s “Party Animals” (animal party) became popular on Steam with a demo, which attracted countless manufacturers to talk about agency. In fact, long before this game entered the public eye, Tencent and B Station and other major manufacturers began to compete for the right of agency many times. And this year, whether it is “Dyson Ball” or “Ghost Valley Bahuang”, it has further allowed big manufacturers to see the market and cultural potential of stand-alone games, reflect on missing such products, and further look for other high-quality development teams to invest. To put it simply, today’s domestic stand-alone game industry is no longer an era of “no money for stand-alone” or “buried good works”, but from capital to players, all are eagerly waiting for products that are worth their money. As for whether this capital boom will give birth to a bubble or a truly high-quality work, it remains to be seen, but the times have changed after all. In any case, stand-alone games have gained the awe of capital in China.