Goubuli, the former leading brand in the buns industry, began to shrink its offline stores after experiencing the “bad reviews” of the Wangfujing store last year. Recently, a reporter visited the original Goubuli Wangfujing store, which was disqualified from franchising last year, and Goubuli’s Beijing head office (Qianmen store), and found that the disqualified Wangfujing store changed its sign and continued to sell buns. , And the front door of the store is closed. This is also the last store in Beijing officially recognized by Goubuli. According to the information on the official website of Goubuli Group, currently Goubuli has no stores in Beijing.
In addition to the Beijing market, the reporter further investigated and found that Goubuli also began to shrink its catering stores in Tianjin, its “base camp”. At the same time, Goubuli put more energy on the line, and pre-packaged buns and various pre-packaged foods have become Goubuli’s current development focus.
Catering chain consultant Wang Dongming said that the shrinkage of Goubuli’s catering business is mainly due to the disconnection from the market. Its products and stores have deviated from the existing core consumer young people’s taste, decoration and price range. For a time-honored brand, it is necessary to keep advancing with the times. As a brand, blindly sticking to it can only be eliminated.
Liu Changxing’s century-old brand is in Nanjing. Although it’s not very well-known when it comes out of the local area, some people say that it is not delicious, but there is basically no destructive nature of fooling customers: people just make snacks, and the price is not Customers, even if the customer’s reputation is lower, they can survive. Isn’t it good for the dog to ignore it and make buns? Let’s talk about a few small shops in Nanjing. At first glance, the momentum of the customers’ queuing is the kind of going for a hundred years. In the past, there was a chestnut-fried chestnut near Caodu Lane. Once there was a turbulent team in autumn and winter, there was no navy among them, and other small shops were not chained, and they would not be listed. However, if the host has the heart and ability to pass on this craft , It may not be impossible to build a store for hundreds of years.