On the 31st, H&M Group’s official website issued an announcement stating that the company’s long-term commitment to the Chinese market is “still firm” and that it hopes to be a “responsible purchaser, whether in China or other parts of the world”. However, the statement did not respond to the “Xinjiang cotton” issue that Chinese consumers are most concerned about.
The statement was divided into 4 paragraphs. The first part mentioned the importance of the Chinese market to H&M in terms of consumption, innovation and technology, and stated that the company is “developing a forward-looking strategy and actively carrying out the next step of procurement.”
But in the old statement that H&M caused anger from all walks of life in China, the company once declared that it “will not cooperate with any local garment manufacturing factory in Xinjiang, nor will it purchase products and raw materials from the region”. In this statement, H&M also did not clearly state whether the so-called “procurement plan” will modify its previous mistakes.
At the end of this paragraph, H&M mentioned that the company is communicating and cooperating with all relevant parties, hoping to find solutions to jointly build a sustainable fashion industry. According to the relevant introduction of H&M Group, the company previously accused Xinjiang of the existence of so-called “forced labor”, which was included in the third part of its “sustainable development model”.
CCTV Online Review H&M Statement: Why bother?
H&M has just issued a statement stating that it remains firm in the Chinese market and is committed to regaining the trust of Chinese consumers.
This nearly 500-word statement was twisted and evasive. As far as the left and right were concerned, he was basically a second-rate public relations essay full of empty words and lack of sincerity.
Why doesn’t H&M apologize openly to consumers? Recently, these foreign brands are following the trend of manipulating Xinjiang issues. Since they are willing to believe lies and turn black and white, they have to accept the response of Chinese consumers.
China’s door is open, and China’s market is open! If you really want to regain trust and keep the market, you have to show sincerity and have a stand and attitude on the key issues that you are provoking. Wrong is wrong, what are you doing with twists and turns? Please be less routine and more sincere!