Conclusion: No. Because when Lei Jun entered the mobile phone market, this market was at a premium, while the car market had no cost advantage at all. In fact, Xiaomi was able to throw 1999 as soon as it shot. In addition to Lei Jun, they did achieve the ultimate in cost control (including the hunger marketing strategy that was impossible to avoid in the early stage). There is also an important problem: the mobile phone itself is before Xiaomi. In fact, the big manufacturers are crazy about “premium”. At that time, the most famous mobile phone brands were Apple, Samsung, and HTC. The others were basically out of service during the Xiaomi Mi 1, and the domestically produced Huawei OV in the same period was far from the reputation of today. This has resulted in a certain tacit understanding between the big manufacturers. Anyway, the market is so big, so long as we maintain a high price level together, everyone can make a fortune. Around 2011, I spent 3,000 yuan to buy a certain brand machine, it was so bad…it can’t be described, it’s like an IQ tax. So no matter how I evaluate Xiaomi now, I cannot deny that its birth has really played a great role in squeezing the “moisture” of the mobile phone industry. As for the cost of making cars, especially the cost of “new energy vehicles” recently, everyone basically has a bottom line in mind. It is difficult for manufacturers to make huge profits by selling cars. Traditional 4S shops basically rely on after-sales to make money. In this case, Xiaomi’s cost advantage in the field of mobile phones will not be reflected in the automotive industry, and even because it is a foundry model, there is a high probability that it will initially face the situation of selling one and losing one. Lei Jun said that Xiaomi has more than 100 billion yuan to afford it. Although it is a joke, it can also be seen that there are certain expectations for possible risks. In contrast, as a brand with a long history of ancestral ancestors, Wuling Motors mentioned in the topic, whether from a mature industrial chain to make costs controllable, or market reputation, or even marketing in response to black swan events such as the epidemic, is what most auto companies learn The object of learning. Especially from the control of consumer psychology: Why can’t other brands think of a Wuling MINI car? Because they did not fully tap the demand of the consumer market, and Wuling did it. In this regard, Xiaomi still has a long way to go, and it is difficult for Wuling to have an impact at this stage. What’s more, I believe that Xiaomi itself has no plans to take the low-end market route and build the first car for young people in the urban-rural fringe. After all, it is impossible to achieve the goal of volume reduction and cost reduction before a “car brand” can form a sufficient scale. Therefore, Lei Jun is more likely to endorse his own image with the Xiaomi brand and launch a model with a price of more than 200,000 yuan. Early efforts were made to attract more “middle class and above” consumers who have higher purchasing power and are willing to try new things. To put it bluntly, Lei Jun himself is the biggest advantage that Xiaomi has in making cars, and Xiaomi’s brand is easier to win the biggest capital of the opportunity than other cross-banking partners. At present, the three small dragons of domestically produced cars, which is the ideal of Weilai Xiaopeng, are not on the lower end. Only by building a high-end brand image and sustaining long-term losses can they turn losses into profits this year. If they learn Wuling’s style of play, I’m afraid they won’t be able to support a few in Hefei or Shanghai. Therefore, the Xiaomi car must first be able to survive smoothly, and then consider dropping or increasing the price range, but this is all for the rest.