Needless to say, the strength of Japanese animation, the contribution of the Chinese market should not be small. If this market is missing, would Japanese animation still be so powerful?

Um… to be honest, from the perspective of animation games, the world does not have much to do with the Chinese mainland market. “Among them, the contribution of the Chinese market should not be small.” Do you mean the number of piracy? I am referring to the number of Baidu’s various websites looking for animations, comics, and novels. Of course, China is the world’s largest pirated market (game animation, I personally understand). Not much to say about games. More than ten years of closed-door lockdown has already wiped out the awareness of domestic legality, legal games and legal players. On the other hand, the government also intends to support the development of the domestic game animation industry, so it is very strict with foreign cultural control (see what we can watch on TV ten years ago and what we can watch on TV now. , And what I said is strict, it is clear. Do you dare to let a company publicly announce that we are cracking the game to Chineseize unauthorized animation and then to the mainland audience? Do you want to watch the animation in private? Regardless of you, publicly announce you Just like death) Animation, there is no domestic classification (due to national conditions), and the government must support domestic development. There is a clear gap between the thinking of mainland people and non-continental capitalist countries (I’m sorry I think Zhen 3 is a plot changer. The mainland will only be sprayed to death. And Ubisoft intends to make the Chinese version of Assassin’s Creed. I think it’s useless, and some people will report it to the death. I’m not talking about middle-aged people, it’s your wonderful works. Twenty-year-old young man, how did the PS4 National Bank get involved? The government didn’t expect to receive reports from young people, laugh. Then contact the various recent fights to report anime, sorry, the biggest resistance is forever (From internal groups) For example, the game’s “Witcher 3”, Polish dumb donkey, the game is not encrypted, DLC can be used as the Witcher 4, I believe most players have played this game through different channels (genuine pirated version). I will also learn about this conscience masterpiece from different ways. However, as long as what you buy is not genuine, it will not become the developer’s income. Of course, you say you have a reputation? But reputation has to be turned into money to be income. The naked truth is that you won’t get a penny of income from piracy. On the better, you may cultivate potential customers. At the worst, you should buy genuine copies. The players are gone. The annual version of “The Witcher 3” is only more than 60 packages. You said that people who play the cracked version have no money to buy? Not necessarily, just thinking and consumption habits. Therefore, Japanese animation (including European and American animation and game industries), mainland China is a “potential market” with good development prospects. The potential and future consumption power of mainland players/audiences are very high, but from the current point of view The water is too deep, and many people are reluctant to go in. The PS2 of the year and the PS4 of the National Bank are the first movers. It can be said in words that “we want to develop the Chinese mainland market”, but we still need to be cautious in actual actions. For Japanese animation, the domestic market is still the main force, followed by Europe and the United States (I’m talking about genuine and pirated ones). For European and American animation games, the English-speaking regions such as Europe, America and Oceania are the largest consumer areas, and the mainland is considered A woolen thread… (It may be said that it is heavy, there is a share, but it is almost negligible) What games are the most popular among mainland Chinese on steam? PlayerUnknown’s Battlegrounds.


By zhiwo

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7 months ago

According to the latest “Japan Animation Industry 2020 White Paper”: For the overseas market, starting from April 2019, due to the tightening of China’s regulations, the Chinese market has turned negative growth in 2019, but the overseas market has grown by 15% throughout the year, mainly from Europe and the United States. Animation distribution and commercialization revenue increased. The top five overseas purchases of Japanese animations are: 292 in the United States, 203 in South Korea, 201 in Taiwan, 197 in Canada, and 176 in mainland China. Generally speaking, the proportion of the Chinese market in overseas markets has been declining in recent years. Japanese companies have been trying to “diversify risks” since 2016 and have entered Europe and the United States. Good results have been achieved so far. In 2019, the growth of the European and American markets successfully offset the decline in the Chinese market. In particular, the North American market has begun to exert its strength and has become the largest overseas market for the Japanese animation industry since 2018. Including comics, light novels, and games have also successfully squeezed into the European and American markets in recent years, greatly increasing the market share of related industries in Japan and greatly increasing revenue. At present, overseas revenue accounts for 47.8% of the total, and the Chinese market should account for between 18% and 24% of the overseas market. Assuming that Japanese companies will completely lose the Chinese market… then they will lose about 10% of their revenue in the short term . This number is not easy to ignore, but if you really lose it will not hurt your muscles and bones, and the proportion is not high. Japan is also accelerating its deployment in Southeast Asia and South Asia. Revenues in these regions have more than tripled in the past five years. The Japanese industry regards the European and American markets as a new cash cow. For example, “RE: Life in a Different World from Zero” and “The Rising of the Shield Hero” were renewed for the second season because of the fire in Europe and the United States, showing their strong influence. And the sequel that has been released by the Chinese market over the years… seems to be only “Date A Live” so far? The influence of the Chinese market is not strong, and will continue to decline in the future (for reasons you all understand).

7 months ago

Let’s put it this way, the total global sales of One Piece comic books are 430 million copies. Basically 80% of them are in Japan and China’s genuine One Piece booklet, with sales of less than one million copies. Naruto’s global sales are about 220 million, and China’s domestic sales of genuine copies are about 50,000 copies. The impact of the Chinese market on the Japanese animation industry is to be honest, there have been some signs in the last five or six years. As for how influential it is, Japan has never considered Chinese audiences when making anime. The Chinese market is the icing on the cake for the Japanese animation industry, and it doesn’t matter if there is none. China is the world’s largest pirated cultural and creative market. Nintendo has been working in China for 20 years and has failed to return. Sony sce’s losses in China are in the billions. It is true that with China’s economic development, China has now cultivated some genuine users a little bit, but it is boring to talk too much. The Japanese animation industry market in Mainland China was far weaker than the Hong Kong and Taiwan markets in the first two to three decades. In recent years, it has approached or even surpassed a little bit, with a rapid growth rate. Maybe it will have a lot of influence in the future

7 months ago

There will be no impact. In recent years, Japan and South Korea have been striving to open up the US market with the naked eye, whether it is animation, games, or anything else. So it’s okay to lose the mainland market. But the game is interesting, but the hometown was copied by the domestic game.

7 months ago

After 2011, apart from the king’s name, the most influential Japanese anime is undoubtedly an attacking giant. Does mainland China have any commercial contribution to this work? No. In fact, you can read Japan’s own animation industry white paper, which repeatedly emphasizes that the Chinese market is very large, but the risks in the Chinese market are also very high, and cultural products may be banned in an instant. Moreover, this prohibition does not require any reason or any prerequisites. You have worked so hard for several years of preparation, invested a lot of manpower and money, and you may lose your money at any time because of a reason that will make people laugh. Japan established diplomatic relations with China in the 1970s. Game consoles are banned, and Japanese animations are banned on TV. These are all aimed at Japanese people. Unless the bosses of Japanese companies are all middle school students, they will not put their biggest eggs in the Chinese market. on. The THAAD incident led to the destruction of Korean fans, which can happen to Japanese anime fans at any time.

7 months ago

Japanese animation has three major markets: the Japanese market, the European and American markets, and the Chinese market. Japan has a population of 100 million, and Japanese animation is the most popular consumer market for Japanese animation; there are 300 million people in the United States and 500 million in the European Union, but Japanese animation is relatively niche in Europe and the United States, while Europe and the West are the second largest market; China has a population of 1.4 billion , Japanese animation is also a niche, and now it has a short time to enter, it is the third largest market. In terms of the total amount, the Chinese market is not the core, and the Japanese animation industry can live without it. In terms of increments, the Chinese mainland market is very important. Because the traditional Japanese animation market has been saturated. Coupled with the aging of the local population, this will only increase involution. The current problem of Japanese animation is the contradiction between the supply of strong productivity and the relatively fixed or even shrinking traditional consumer market. The increase in the Chinese mainland market is certainly beneficial to the entire Japanese animation industry. Don’t underestimate this small market. You don’t usually look at it much, and it will be uncomfortable once it is missing. The mainland has banned Taiwan pineapples, and mainland imports only account for 10% of Taiwan’s total pineapple consumption. Why does it cause panic? Because the 10% market is gone, the entire market price will fall sharply; in the Sino-US trade war, Chinese chip imports only account for about 30% of US exports. Don’t look at that much, right? If this 30% market is gone, many companies in Silicon Valley will lose money. For example, in agriculture, a 10% reduction in grain production is not because everyone eats 10% less, but the price of food has risen to a point where 10% of people cannot afford it.

7 months ago

Need to ask this question? Of course, it’s the horse photo running and dancing photo, which has little effect. Before talking about how we affect the Japanese industry, why not take a look at what the local industry is like? I wonder if the subject is still going to the newsstand now? How many animation-related magazines do you think you can see on the newsstand? On the premise that there are less than 10 books for games and toy themes, how many types of booklets are there to choose from? If it is said that the newsstand is destined to be eliminated by the times, then just go to any shopping platform website to check the sales volume. If shopping websites can’t reflect the whole picture… well, then I don’t know where else can I buy such products. Of course, on the reading platform, there is nothing wrong with the world. New domestic serials are springing up every day like bamboo shoots after the rain, a library of comics that you can never finish in a lifetime. The amount of reading can be tens of millions, I don’t think we can talk about the Japanese, we can do this in the world. But what? How much benefit can be gained by showing it to others for free, and how much consumption willingness and ability can the readers cultivated have? With this question in mind, let’s move on to the next question. Let’s talk about animation, which is more effective than manga animation. We now have a lot of comics and novels changed to animation, right? Anyone who pulls it out claims to have invested heavily in production, and then? How many can really compare with Japan? No, it’s unfair, because Japan doesn’t have the same thing in the strict sense, because people’s broadcasting channels are different from ours. Basically, the domestic broadcasting channels can only be broadcast on the Internet. Don’t even think about it on TV. Only works of the younger age group are eligible to be on TV. As for selling DVDs, I think too much. We have eliminated CDs from the market. Therefore, the drainage function has therefore been given a huge discount. As the surroundings of derivative works, we cannot compare with Japan in terms of design, production, and channel levels. In this way, the analogy becomes clear. We are primitive people and run on two legs. There are modern people in Japan, who fly by plane and car. Under the current conditions, there are actually many domestic and foreign peripheral products in the domestic market. As for how good they are, you can check on the shopping platform yourself. Of course, don’t forget about the sales of pirated editions, this is very important. The ability of domestic consumers to support the market is reflected in these sales. Seeing this, some people will definitely be unconvinced. It’s not enough to make domestically produced works. The quality of Japanese works is definitely more influential! Actually, this is really not the case. No matter how good the quality of Japanese works is, how much room is there for them to come to China to face the channels like dead trees and the vast number of consumers holding their wallets? Let’s summarize: our channels are too rubbish, and everything will die. So take care of yourself first, and then think about whether you can influence others. My body hasn’t developed yet, so I say that I can compete with professional players. I really value myself.

7 months ago

The Chinese market for laxatives is really tasteless. In the past two years, subculture has been booming in China, but after all, it is still subculture and even mainstream consumer groups don’t contribute much income. I haven’t seen many people buy boxes. Some people say that the entire Japanese industry looks bad and that Chinese capital has begun to exert influence. But look at it, people think that the capital boss who changed the industry is not a penguin but a big tit Fei! What kind of pheasant companies are the partners of the Sino-Japanese co-production, but Nai Fei hired Yuasa and invested in these big master factories in Kyoto. So don’t be narcissistic about it. If you are willing to pay for the Chinese market, you will sell you. Anyway, whoever sells it is not selling, and you are not willing to pay for it.

7 months ago

The continued weakening of Japanese animation’s share in the Chinese market is conducive to the steady development of the Japanese animation industry. The Chinese market has become increasingly risky due to the gradual strengthening of China’s national strength, and only by decoupling from the Chinese market can it avoid the impact of the crisis. The Chinese market can be a place to earn extra money or increase unexpected income, but it must not be included in the company’s development plan, because any UP master, boxer, circle of force, and policy in this market can make you spend a lot of money The IP works created have been cleaned up and taken down, and have the most uncertain market in the world. If a company’s works happen to be popular in this market, earning several billion, accounting for 90% of the revenue of the work, it is recommended that the company distribute the money in dividends, and do not use the money to expand the company’s scale. And to develop the Chinese market, you just have to win the lottery.

7 months ago

What is the market? There is a market only if there is a business. Even if 300 million of the billions of Chinese people like ACG, no one is willing to spend money to buy video website members, buy peripherals of favorite characters, buy genuine CDs, genuine books, and concert tickets. Just love white prostitution, then this market is really insignificant. Chinese people are used to cultural consumption for free, and if you want to change, you can’t change it overnight.

7 months ago

The impact is almost zero.
Brother, do you have any misunderstandings about the influence of the Chinese market? First of all, Chinese TV stations can’t broadcast Japanese anime. Just broadcasting on the website means that the influence of Japanese anime in the country will not be deep. The so-called two Dimensional groups are only niche groups in China. Even in Europe and America, the income of Japanese animation is much greater than that of China.

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