Analysis from the two points of takeaway store product standard + consumer group 1. Takeaway product standard First of all, let’s take a look at what is a food package? In 1920, the world’s first quick-freezer was successfully trial-produced in the United States, and quick-frozen processed products came out immediately. By the 1950s, quick-frozen food became more and more popular. The cooking bag first appeared in Japanese cities where the pace of life is highly strained, and then became popular in Taipei and Kaohsiung in Taiwan. It is called “Mother’s Meal” and “House Bento” by merchants. With the further opening of China, foreign cultures and foreign businessmen have entered the Chinese market one after another, and this advanced and convenient catering concept has also been passed on. There are three important points for a takeaway product: 1. Fast food 2. Low cost 3. Constant taste. When I opened a takeaway store before, once the order burst in the store, the staff in the store were too busy. The three points mentioned above are especially important in the face of a burst of orders. The meal is slow, and the rider’s whole state is not right… I quarreled with the front desk several times. If the taste is not uniform, you can imagine how miserable the evaluation area is… But the cooking package can be in a very high probability. Can solve the above three problems. And most importantly, if something goes wrong, the merchant can also transfer the responsibility to the manufacturer. So although I don’t recommend making a pure takeaway restaurant now, if you want to do it, it will be much better to use a better quality cooking bag than to make it yourself. ps: In fact, the regular cooking package is cleaner than making it in the store. The hygiene standard of the factory is definitely much stricter than your small takeaway shop or even many dine-in restaurants. 2. The takeaway audience understands the takeaway industry. In addition to understanding how a store operates and what products to use, you also have to know what kind of group needs takeaway. We look at the two types of people who order takeout the most frequently. The first type: hitting workers. For hitting workers working in reinforced concrete forests, time is money. Time cost is very important to them. During the two-hour lunch break, how can there be time to make a cooking package? Do you think they are so stupid that they think that the fast food downstairs and the rice bowls on the takeaway platform are all carefully cooked for them by the chef? Actually, it’s not the case (Of course there are such honest people, but they are a minority after all.) We went to the office buildings in Beijing, Shanghai, Guangzhou and Shenzhen at 12 noon. The fast food restaurant downstairs is always crowded. I used to hang out in Beijing’s cbd at around 12:30 on weekdays. I saw an Ajisen ramen, but I had to wait in line, and there was a small table for two people. But wait until I see it at 14:00, there are no more people in the store. No one goes to Ajisen Ramen in my hometown, but it is very hot at 2 hours at noon. But no matter what, the number of fast-food restaurants cannot completely cover the number of white-collar workers, and more people will choose to order takeaways at work stations or rest areas. Just so that I can sleep for a while in my work station as soon as I finish eating. What strikers pursue is time and efficiency. No matter how convenient the cooking package is, but it takes time to make it, busy workers do not have this leisurely mind, and it is impossible to have such a leisurely mind. 2. Young people are like soaking wolfberries in a thermos. Do you think they don’t know that takeaway is unhealthy? They all know it, but in the final analysis it is “lazy”. Even if the cooking bag is convenient, the handicapped party can do it, but if you buy the cooking bag, you have to go downstairs to get the courier? Do you want to wash the dishes? Let me tell you that it is necessary to wash the dishes. It is impossible for many young people to buy cooking kits to cook at home. I once met a friend, one of the few young people who likes to cook, but in order to be afraid of washing one more bowl, all the dishes at home except pots and chopsticks are disposable. Why can takeaways develop so fast? What kind of people promote the takeaway market? Are they the parents who always persuade us to cook for ourselves? It’s not. There are countless hitters and “lazy cancer patients”. For both types of people, time is precious. Those who beat workers must take time to rest and work. The young people are hurrying to eat, because after eating they have to play games, play dramas, and dance… These two types of people account for the vast majority of the entire society, so they are destined to use food packages for takeaways. How many people use cooking in their lives. Finally, let’s take a look at those who cook at home. I can tell you clearly that people who know how to cook and are willing to cook at home, even if they sometimes order takeaways, still 90% of them disdain to use cooking kits. Whether it is a “cooked cooking package” that can be made directly in a microwave oven or a “raw semi-finished product” that needs to be made in a pot. For their confident culinary skills (no matter whether it is good or not, most amateur culinary lovers are extremely confident) this is an “insult” what they pursue is the enjoyment from 0 to 1. The biggest advantage of the cooking bag is fast food and constant taste. For those who know how to cook and are willing to cook at home, of course it is the biggest disadvantage.