I think it’s better to ask first, then why. This picture is said to be a sales story circulated by dealers, but after all, its authenticity needs to be verified. I personally think that the key is to watch the ads on Xiaomi’s high-end TVs when the screen is bright, or if the default shutdown button is standby, there will be no ads after restarting. If it is the latter, although there is a high probability that the standby power consumption is not optimized to the shutdown level when watching Xiaomi TVs, I personally think that families who can afford high-end TVs don’t care about the electricity bill, and the impact on the actual experience is just fine. I have also used Mi TV in my home. Take this opportunity to talk about my views and experience of launching ads. From an industry perspective, I personally believe that the problem of starting ads on smart TVs, especially mid-to-low-end TVs, may still be widespread in the short term. When Meizu 18 was released before, I said: I must admit that pre-installation, advertising, and push have a certain negative impact on the user experience in general. Pre-installation, advertising, and push can exist for a long time because it can reach a large user base, which in turn can bring a lot of Internet revenue. The profit margin of the manufacturing industry is relatively meager, and it is naturally difficult for manufacturers to give up this part of the income in the cruel market competition. Although “hardware does not make money or even loses money, it is completely dependent on Internet income to make money” has proved to be a dead end. However, the existence of Internet revenue allows manufacturers to appropriately relax hardware profits, and it also has a certain suppressing effect on the price of mobile phone hardware. Given the basic national conditions of our developing countries, many people are willing to pay a little inconvenience in exchange for lower prices. Switching to smart TVs and boot ads, the reason is the same. The Honor Smart Screen is currently able to maintain the online cost-effectiveness and at the same time achieve no ads when booting. I personally think that it also benefits from the cost advantage of self-developed chips to a certain extent. However, with the tightening of US sanctions, Honor is completely independent, and it cannot be ruled out that Honor will also launch products with boot ads in the future. From the point of view of ordinary consumers, the Xiaomi TV launch advertisement gave me a bad personal and family experience. In fact, I partially agree with the phrase “real users don’t care about high-quality boot ads”. After all, it turns out that the Xiaomi TV’s startup advertising time is not long, and if you don’t open Tencent, Youku and other members, there will eventually be corresponding advertisements when you click on the video content. And in the past few years, there has indeed been no particularly vulgar advertisement in the Xiaomi TV startup advertisement, which will not cause embarrassment. So at that time, my wife and I were used to drinking a glass of water or something before watching it, and didn’t think it was too much trouble. But the problem is that the previous TV commercials always produced some moths, such as the volume fluctuating up and down. Can you imagine that when you turn on the TV in the middle of the night, a loud advertisement suddenly pops up, shocking everyone in the family? As a result, the elderly and children in my family were awakened more than once, and I understand how annoying it is for middle-aged families. This situation doesn’t always happen, but it pops up from time to time. It’s unbearable for a long time. This is an important reason why I changed the TV. According to my personal observation, the cause of this problem may be: the volume of the advertisement is set independently, and does not follow the volume set by the TV. Moreover, there is a very strange phenomenon in it, and I still don’t know the reason. When the video content (such as a TV series) is played, it jumps to the next episode, and sometimes advertisements appear. In theory, this should be an advertisement added by a video platform such as Tencent Youku, which has nothing to do with TV manufacturers. But when using Xiaomi TV, sometimes the advertising volume will suddenly become louder in this scenario. After changing the Honor Smart Screen, there is basically no similar situation. This passage was posted after I confirmed it with the elderly in my family. I don’t know the specific principle, but the actual contrast shows that there is such a contrast. However, as far as I observe, the above phenomenon seems to be only a partial version of the problem, and it is not ruled out that it is a system bug. By the way, more and more voices on the Internet have recently pointed out that MIUI is unstable and not smooth. According to my personal experience, this kind of system-level instability is not overnight, but has long existed. I learned later that some system versions of Mi TV can be set to mute the startup advertisement, which is not bad. Therefore, my personal attitude towards the start-up advertisement is: I will give priority to products that do not have the start-up advertisement when buying a TV in the future. If the quality of the product is really good in all aspects, I personally cannot accept the start-up advertisement. But the premise is that the volume problem must be handled well. At the very least, don’t suddenly play a loud advertisement in the dead of night. PS: Finally, Amway has a look at the smart screen currently in use at my home. There is no boot advertisement. There are no memberships and no ads, but I still opened it later. As far as I know, the upstream display panel has been increasing in price recently, and I don’t think it is necessary to wait if necessary. Related interests: BOE minority shareholders


By stockin

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6 months ago

An ancestral word: If Xiaomi advertises the high-end TV without boot ads as a selling point at the beginning of the sale, and then adds ads in the later period, it is really unkind; but if there is no official promotion in the early stage, then people will have different opinions. To be honest, there is actually nothing to look at. Xiaomi TV’s revenue has long since moved from hardware to advertising revenue… As far as I know, at that time, Xiaomi TV’s hardware revenue was far lower than advertising revenue, so in 18 years At that time, I was holding the mentality of “no loss when buying Xiaomi TV hardware”. The large price fluctuations of Xiaomi TVs are also caused by hardware costs. The price of TV panels has dropped and the prices of Xiaomi TVs will be reduced immediately. For example, I spent 1999 to buy a 65-inch Mi TV 4C on Double Eleven in 19, and now the panel prices have risen. It’s hard to get back to this price… Let’s get back to business, let’s get to the advertisement… Ami is not forbidden to skip it. I really hate it. In fact, it can be skipped directly by pressing the home button, or a higher-end method can be used. , This last said. In fact, an advertisement of ten seconds is also a loading time for the desktop. For example, I have blocked the boot advertisement now. It can be intuitively seen that there is a loading process before entering the system. It is just that the advertisement is placed at the same time. The loading process becomes running in the background.

6 months ago

1. Xiaomi’s “high-end” TVs only appear to be “high-end” in the Mainland. The 55-inch LCD TV that sold the most in Japan last year was the Sony X9500H. Yes, it is a best-selling mid-range model in Japan. LG’s best-selling TV in Japan last year was LG ZX, an 8K resolution OLED panel TV. The 88-inch type is priced at 300,000 yuan, and the 77-inch type is also more than 200,000 yuan. The sales channel is: VIP in a department store. The customer called the VIP sales representative and clearly requested “only LG ZX”. 2. Shouldn’t Hermes and other products be proactively promoted to VIP customers by VIP sales representatives of department stores with spot samples?

6 months ago

In the past, it could be said that low-end TV hardware has low profits, and it relies on advertising to make money. What kind of bicycles do you need at this price… Now you have to add advertisements to TVs at this price, and you can’t still take the price and profit as a matter? The most ridiculous thing is that I will give you the whole special advertisement. It seems like watching the advertisement is a gift. What does the consumer look at the advertisement? In order to be harvested accurately? Maybe we are not real TV users, after all, real TV users don’t care about watching high-quality advertisements.

6 months ago

Perhaps Xiaomi will understand a truth in the future: the real high-end users are not those who are willing to spend a few thousand dollars to carefully measure which mobile phone has stronger paper parameters in the same price range, let alone those who are willing to spend a million yuan in the same price range. The person who compares which TV screen size is larger. It is those who are willing to pay more to buy clean and worry-free, those who are the least willing to be labeled and fooled, and those who are mature, objective and rational, and scorn brand executives with rhythm. If you don’t understand this, high-end is difficult to achieve.

6 months ago

In fact, some high-end models of Xiaomi TV will increase advertising. It is not too big or too small. This document was originally an internal document used by the customer service to reply to the user’s verbal guidance after sales. It was leaked by the dealer and was explained by some as “high-end users watch high-end advertisements.” Could it be that 32-inch TVs do not watch BMW or Mercedes-Benz? Are there any ads? On the contrary, I haven’t seen any low-end commercials on Mi TV. What’s more, the product details pages of these three products have videos indicating that the machine is turned on and on again (public service advertisements, content recommendations, commercial advertisements, etc.), so the user has been informed at the time of purchase that there is no deceptive behavior and want to use free Internet services How can this be a healthy development if the service provider is not profitable? What’s more, it also provides a functional design that allows you to skip advertisements with one click. If you are only optimistic about the low price + high-end configuration, you don’t want to use Internet services, and don’t want to watch ads, here is a little trick for everyone: “Enter the TV settings, restore the factory settings, and skip the network connection settings after turning on There will be no advertisements on TVs that are not connected to the Internet. In order to enter the high-end ranks as soon as possible and seize market share, they have been compressing profits, and even some models have been sold at a loss. The idea of ​​Internet service subsidizing hardware costs is also on thin ice in front of these high-end products. It’s hard to control the user, the market, and the product…

6 months ago

“High-end exclusive advertisements” are also advertisements. Obviously, the purpose of users turning on their TV sets is not to watch the advertisements “carefully screened” for them by the manufacturer, but to enter the page they want to enter the first time. The advertisements produced by TV manufacturers “manually and carefully screened” for users of specific models of products are similar in nature to that of Internet manufacturers reading user data graphs to make accurate advertisement recommendations. In essence, they serve advertisers rather than their own product users. In this case, the users of the corresponding products are just “bargaining chips” for the TV manufacturers and advertisers to negotiate prices, rather than the service targets of the TV manufacturers, and the product users are not VIP services but only precise sales. What really provides VIP services for high-end products is the services that Huawei provides to users of Mate series Porsche Design and Mate series folding screen products-dedicated customer service, dedicated after-sales policy, priority after-sales queue, etc. It is a VIP service to plug targeted advertisements for high-end users. It really costs money to buy it. At present, Xiaomi TV is not the only option on the market. TV products without switch advertisements include Huawei and Honor smart screens, as well as Sony and other TV products. Are these products not fragrant?

6 months ago

I read an article about the elderly care industry at 36Kr the other day: to be honest, the hair is terrifying. Anyone who intends not to marry or have a baby, and to earn money on their own in the future, is recommended to study carefully and understand that even today in 2021, all walks of life use advanced technology (such as big data and accurate push analysis, etc.) to inform you in advance. ‘S wallet is booked. Let’s take a look at how the current health care products can squeeze the wool: TV media: The veteran health program represented by Beijing TV’s “Yangshengtang”, the level of experts invited, the methodology of disease prevention, and the long-term audience stability of the program have attracted Long-term launch of “foot health, mobile phones for the elderly, and pan-health products”. Similarly, in high-quality TV series, lifestyle, and news programs, you can also see many brands exposed. Online media: The amount of browsing and dissemination attracted by short videos and headline healthy content has already surpassed traditional media by several orders of magnitude, but more attention is paid to the “short and fast + headline party” approach, which cannot be produced. Users trust and directly monetize the way through online advertising and sales of black five types of health products. Different from the offline marketing method, there is another type of health care products that are online telemarketing. The other is the “traveling type of multi-field geriatric experts” represented by Liu Hongbin and Zhang Wenrong on the local TV in low-tier cities and towns. “It has long become the ghost and animal material of the “genius doctor universe” at station B. By “violating the ancestor’s decision”, the secret recipe of ancestral medicine is announced and produced to benefit the elderly. Young people will easily see through this kind of relatively simple and rude advertising, and even regard it as a spoof object. However, older people with poorer judgment than young people can easily fall into the consumption trap. So, if there is a Mi TV at home, and it is mainly watched by the elderly, do you think they will be easily “successful”? After all, this is a high-end special offer. It gives users the illusion that “your status and status are worthy of this product” while squeezing the wool, so its lethality is even stronger. This advertisement of Xiaomi TV is probably a more “precise” test of the water. With the business model of Xiaomi, where hardware is not very profitable, it is impossible to prevent it from giving up advertising until it finds more profitable methods. In fact, it is not only Xiaomi TV currently, but many TV services with their own advertisements are likely to attract the elderly to be fooled (including the previous WeChat Moments advertisements, and there was also a magical picture of “I can display high-end advertisements, I have to send Moments to show off”) . And I believe that as companies further deepen their data mining, in the future, they may accurately bring more advertisements that look incredibly comfortable and make you spend money unknowingly, subtly allowing you to pay. For example, in addition to pushing BMW ads, I also “kindly” tell you that with this ad, you can enjoy BMW VIP prices, which is a privilege that only Xiaomi users can enjoy. How is it, is it full of vanity in an instant? And even if it is still possible to avoid traps through rational thinking (of course I don’t think many people can do it), when our brain thinking ability declines, isn’t it a human being to make me a fish? This is no longer able to resist with the naked eyes of laymen like me. After all, big data understands us better than we do. Therefore, on the one hand, the state department should intervene. Even if it is impossible to completely eradicate ubiquitous advertising, at least draw a circle and leave even a little decent space for our privacy. On the other hand, companies must be required to seek more reasonable and more likely to promote a win-win marketing model on both sides of the supply and demand on the road to profitability. Otherwise, as long as the “capital market” still exists, similar situations will never be cured. . At least at this stage, I am very pessimistic.

6 months ago

If you don’t intend to watch high-end ads, you can press the return button to skip. It’s not that you can’t skip it, isn’t it too much? If the above sentence can appear in the advertisement, it may be better. In addition, as a high-end advertisement for high-end users, it is certainly not bad. Therefore, it is also a pleasure to appreciate high-quality advertisements. Xiaomi’s products have always adhered to the original intention of “the price is kind and touches people’s hearts”. Therefore, Xiaomi’s high-end TVs should also be “good prices, touching people’s hearts”. However, looking at the brands involved in high-end advertising, it seems that there is no shortage of luxury goods. For these high-end advertisements, how many rice noodles will pay? Of course, buying high-end Xiaomi TVs is not necessarily all rice noodles. Perhaps these high-end users who are not Mi Fans not only like to watch high-quality high-end advertisements, but are also willing to pay for certain high-end advertisements.

6 months ago

This is a full use of human nature. Don’t you like ads? Low-end users want to see it but can’t see it. That’s not an advertisement, it’s a high-end advertisement! Then look at the industry to which the partners belong. The most numerous are top apparel, and there are other top brands, high-end wines, jewellery, etc. This is obviously looking down on low-end users. In fact, this kind of marketing seems clever, but it’s useless. Advertising is advertising. The TV you buy with your own money can’t be manipulated at will. It is inserted into the advertisement abruptly, and there is always a feeling of being that or something. There are also these advertisements, which have opened a gap with Xiaomi’s basic disk users. I said this several years ago. Xiaomi was (at that time) unable to make high-end products and was forced to do so. If it could be done, it would definitely do it. However, at that time, most rice noodles didn’t believe it at all. Now you don’t care. How to refute, the fact is like this. Similarly, there may be people now arguing that Xiaomi’s low-end price/performance ratio is not bad, because it does not monopolize the market, or the market competition is still very fierce, otherwise the price will continue to increase, and the price/performance ratio will still be abandoned. Not to say that Xiaomi is bad, but to say that we don’t need to be superstitious.

6 months ago

This reminds me of the previous news about TV boot ads that infringe on consumer rights. Since July 2019, the Jiangsu Provincial Consumer Protection Committee has launched a special rectification action for smart TV boot ads, and has targeted seven smart TV brands that have boot ads that cannot be turned off. Companies (Hisense, Xiaomi, Skyworth, Sharp, Haier, Changhong, and LeTV) conduct interviews, follow-up and supervision for a year, and require companies to provide a “one-click shutdown” function for startup ads to protect consumers’ right to choose. I have also heard people say before that those who say they are unwilling to accept Xiaomi’s high-end TV commercials will obviously not be the target users of such products. I was quite disgusted when I heard it. It’s not that it’s the target user’s problem, but that the act of setting up boot ads has violated consumer rights. As a consumer, the best way to refute this view is not to buy it, and when to consider it when it is changed. For this kind of behavior, I cannot accept that I don’t look at advertisements. Can I accept this should be up to the consumer Decide for yourself, you should set an option in the TV, whether to permanently turn off the boot ads, let users decide for themselves to look at this so-called “high-end exclusive advertising”, and give the user the right to choose. It’s just like Apple’s cancellation of mobile phone charging heads before. After the press conference, there was a lot of scolding on the Internet. This practice really made consumers very uncomfortable. Doesn’t this mean that consumers are regarded as monkeys? Therefore, when Lei Jun announced when the Xiaomi Mi 11 was released, it was up to consumers to choose whether or not to include a charging head. I very much agree with it. This is the real “environmental protection”.

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