On April 7, the China Mobile Game Industry Open Cooperation Conference, sponsored by People’s Daily Online, hosted by China Game Industry Research Institute and Jinbao Electronic Audiovisual Publishing Center, and supported by the Game Working Committee of China Music and Digital Association, was held in the New Media Building of Beijing People’s Daily. With the theme of “Grasp new opportunities and seek new development together”, this conference invited representatives from all parties from mobile game R&D, operation and channels to discuss how to create a more open and cooperative industry environment, aiming to stimulate the industry’s innovation vitality and promote the industry Orderly competition to achieve win-win cooperation.
Ao Ran, Executive Vice Chairman and Secretary-General of China Audiovisual and Digital Publishing Association, Song Jiali, Deputy Director of the Industry Self-discipline Department of China Federation of Network Social Organizations, Li Qi, Secretary of the Board of People’s Daily Online, Executive Director of Jinbao Electronic Audiovisual Publishing Center, People’s Daily Online Technology Co., Ltd. General Manager Liu Peng, and from Tencent, NetEase, Xindong, Bilibili, Huawei, OPPO, Xiaomi, vivo, Zilong Games, Coconut Island Games, TipsWorks, IGG, Little Elephant Big Goose, Changwan Group, Haohai Blue Coast Guest representatives from game industry related companies such as Mengjia Culture, Xuanshi Interactive Entertainment and other game industry related companies attended the conference.
Ao Ran believes that game products should always adhere to the correct value orientation, take content construction as the soul, quality construction as the foundation, and promote the spirit of the times; high-quality games want to stand out among many game products, and on the basis of high reputation, also Excellent operational capabilities and appropriate promotion channels are required; while the state is advancing the formulation and improvement of relevant laws and regulations, the industry can also initiate self-discipline and formulate group standards to fill in the gaps in the rules and strengthen the weak points in the rules and regulations. Industry development creates a good environment.
People’s Daily Online organized this conference to build a communication platform for game channels, operating companies, and R&D teams, respect users’ independent choice, promote multi-party cooperation and win-win, jointly empower the development of small and medium-sized enterprises, stimulate industry innovation vitality, and promote industry development. Sustainable and high-quality development.