A few days ago, Honor Chairman Wan Biao accepted a media interview, saying that Honor has invested 1 billion US dollars in research and development this year, launched high-end flagship product lines represented by Magic and digital series in the middle of the year, and continued to improve other product lines. Today, Honor’s annual R&D investment is 7~8% of total revenue, in order to continuously drive self-competitive advantage.
What are your expectations for Honor’s new flagship? What do you think of Honor’s R&D investment?
What is the proportion of R&D investment in this category? Very high. When will the new products made by Glory come? July/August. What do you think of the recent Honor interview? This question has been revised, but it is all about the content of Wan Biao’s interview. I will use this new question as a benchmark, combining this interview with the previous interview with Zhao Ming, and say a few more words. How about this R&D investment ratio? Very high. Wan Biao means that 7-8% of annual sales revenue is used as a baseline for R&D investment, and this figure is a very high proportion among all mobile phone manufacturers. Yu Chengdong revealed in April 19 that his terminal business investment reached 6 billion U.S. dollars. Even in 2019, according to Huawei’s 2019 annual report, the proportion of Huawei’s terminals in 19 years is slightly more than eight points. If it is 18 years, then this ratio will be higher. Xiaomi’s sales revenue in 2020 is 245.9 billion, and the group’s total investment in research and development is 9.3 billion, accounting for 3.78%. If all of this investment goes to the mobile phone business, it will be 6.4%. Of course, the actual proportion will not be so high. 41% of other businesses. OV did not release specific information about the annual report because it was not listed. Only the president who had been in the market for 18 years said that it would invest 10 billion in 19 years and the investment in a large business reported in April 2020 reached 10 billion. Vivo was after OPPO’s voice in 18 years. In an interview, they said that the investment in 19 years will not be less than 10 billion, and they think it should be at the same level as OPPO. Taking into account the market distribution, other domestic small factories are too small to mention. In general, considering the business volume of Honor, the number of US$1 billion is very high. Of course, relative value depends on determination, and absolute value is also very important. Looking at the absolute amount, the investment of Honor is sufficient in the first year, but the business line cannot be extended too much, otherwise there is no guarantee that employees will have sufficient funds. This has also been confirmed in Zhao Ming’s previous speech. . Here you can also estimate Honor’s own revenue plan. If 1 billion U.S. dollars is 7-8% of sales revenue, Honor’s target revenue for this year is 135 to 14.3 billion U.S. dollars, which is equivalent to 818 to 935 RMB. It’s better, it’s significantly lower than the volume of OVM, and significantly higher than that of other domestic mobile phone manufacturers. When will the new products made by Glory come? July/August. At present, Honor’s products are mainly planned when there is huge supply pressure before, so there are insufficient supplies and planning regrets, such as the shortage of digital series, for example, the lack of telephoto of the V series. So when will the products planned by Honor under normal circumstances come? This is also a point that everyone is very concerned about. Wan Biao said in the interview that the development started in December last year and it took 7 to 8 months to complete the development and testing of the entire product. In other words, according to the normal process, Honor’s first independent product should be this year. It was released from June to July, and according to the follow-up content, we can know that it is the flagship phone. In general, this year, Honor will at least release: two flagship models, watches, a high-end notebook, and a tablet. The two flagship phones are the Magic series and the digital series. They may be named Magic 3 and Honor 40. Magic is the benchmark of the Huawei Mate series, focusing on the full-featured technology flagship. The digital series will continue to follow the path of design and imaging, but the positioning will be Rise to the same level as the P series. The V series should withdraw from the flagship series of Honor in the future due to planning problems caused by parts. The news I learned is that the flagship notebook is named MagicBook X, a thin and light notebook, and the overall price and positioning are higher than the current MagicBook Pro. The watch will solve the problem of changes in the main body of the previous cooperation, and will continue to cultivate in sports and health as the foundation. What do you think of the recent Honor interview? Glory also had some interviews before, which caused a lot of controversy. Many people invited me to answer. But I was really busy with a lot of personal matters and didn’t have time to answer. Let me talk about it here. Take it from above, get from it; take it from it, get it from it; Take it from below, get nothing. I have always felt that this sentence is very reasonable. Life is difficult. There are not many companies/persons that can achieve each of your goals. Your behavior is often based on your goals and try your best to meet your expectations. It is true that most of the time you cannot meet your expectations, but if your expectations are low, the probability of doing well is even lower. High goals will continue to spur you and stimulate your full potential. Of course, every person and company has their own way of living and has the right to choose mediocrity. There is nothing wrong with it. I am not saying that if you don’t have a dream, you will kill with a stick. You can choose mediocrity, but I am more convinced of setting the height Long-distance runners who aim to be a high-investment runner and insist on going forward also expect these domestic companies to do this and do greater things. Therefore, Honor has positioned its flagship mobile phone to reach or exceed the Mate and P series at this stage. I think this is very good. As long as it’s not nonsense, for example, we have surpassed the number one in the mobile phone industry, and setting a high goal is completely okay. If you don’t even think about it, how can you do it? The key is that you have to take action against this high goal. There are so many talents from the Beijing Institute, more than half of high-quality R&D personnel, four major R&D bases, more than 100 innovation laboratories, a high proportion of investment and continuous development, so far, there is no deviation. If it floats, Glory will lose miserably. If you go on firmly, I believe that the future of Glory will be very bright, just like the slogan of the official website of Glory now, go far.