Recently, the short video platform “show off the wealth” video became popular, spending 75,000 yuan for a night in the “presidential suite” and spending 1.99 million yuan on “confinement” and other videos showing off wealth, which caused controversy and was carried out by the Xinhua News Agency and other central media. criticism. Since April 17, many video bloggers have deleted “show off their wealth” videos and apologized. The reporter searched the blogger “Big LOGO” and found that the short video platform showed a warm reminder of “please consume rationally and establish a healthy consumption outlook”. On April 18, the reporter was informed that the internet celebrity anchor Da LOGO involved in the incident released a video, in response to apologizing for the inadequate consideration, and said that “the subject of the video will be selected more carefully in the future”.
Prior to this, there have been a lot of criticisms against short video platforms showing off their wealth. Not long ago, Xiaohongshu also focused on controlling wealthy videos, banning a total of 2,371 accounts.
Why such rich bloggers appear on the short video platform is nothing more than profitable. First of all, it is easy to create a “personal design” that shows off wealth, and it is easy to imitate others. Secondly, the way of showing off wealth can quickly attract the curiosity of netizens. The most important thing is that the content of the show-off video is easy to review and can easily attract the attention of others. After you have a huge fan base, you can “monetize” goods and advertisements. At the end of many videos showing off your wealth, advertisements for selling cars, selling houses, or selling watches will be inserted.
Some netizens made preliminary statistics on the Internet celebrity anchor “Big LOGO Eats Down Beijing”. A total of 1,327,851 yuan was spent on 228 videos of the big LOGO, and the revenue was 74.8 million yuan. It is not difficult to see how profitable this business is.
I think the big LOGO, which is quite wrong, started as a civilian food shop, and then turned to high-end life experience. It should not be a rich second-generation, nor a big boss, but an ordinary person. Saying that he is showing off wealth, in fact, I think he is showing everyone to spy on one of the wealth. Every restaurant and hotel he goes to is a real existence, clearly marked with a price, no distortions, exaggerations, no rumors and fiction, the price is not set by him. He didn’t open the shop either. He just went to consume so many high-end consumer places, and there were a steady stream of customers. We ordinary people didn’t know about it. We were afraid that ordinary people would learn from the luxury and high-end things, or ordinary people shouldn’t know about those places. ? Big LOGO apologized immediately. He had no choice. He could only apologize. So what is the standard of not extravagant? Can celebrities still use bags of tens of thousands of dollars? Will people go to those high-end consumer places? Will those who are really rich work hard and simple, and eat dry noodles every day?