I was preparing for the postgraduate entrance examination last year, but I didn’t pass it, and then I started looking for a job. But I haven’t found a suitable job yet. I started to wonder if I could use my expertise to try to be an internet celebrity blogger. I His specialty is that he is good at cooking, taking pictures and painting. The most interesting thing is cooking. Since junior high school, I have liked to study and cook various kinds of food in the kitchen. The taste of cooking is well received by my family. . So I wondered if I could be a blogger in the food field to support myself. I belong to a person who has no idea. Do you think this idea is reliable?
High probability is not reliable. The three major capabilities of Internet celebrities: production capacity; operational capacity; liquidity. First of all, the production content is very annoying. The difficulty of production rises from text to image to video. Text production is the easiest in terms of external conditions. I can write in American style while smoking an electronic cigarette on the sofa. The problem is: First, the monetization ability of the text is poor. Under the same number of fans, the income is generally one-tenth to one-percent of the video (unless the leeks are cut in person); second, the sustainable production of the text is important to creators High standard. Not only must there be a desire to create, but also a complete set of capabilities for more efficient information collection and processing output, otherwise it is easy to write for a month and the pen is stiff; third, the creation of text is highly dependent on individuals and it is difficult to outsource, so the above pain will be concentrated for a long time. For one person. Therefore, those who still want to be online celebrities in the industry are basically in the field of short videos and live broadcasts. In particular, the live broadcast seems to have eliminated the pre- and post-production work such as script creation and video editing, which is very “lightweight”. Hey, if you want to think like this, sooner or later you have to run and pat on the face of “Brother Ramen”. Fat friends who have an idea about the director knows that live broadcast may be more difficult than text to some extent. The better the live broadcast effect, the more difficult it is, because there is an iron barrier to “real-time”. When I write this answer, I can run to a conference call, hang out in a daze, and change my words and sentences. But live broadcast is impossible. Cold scenes and jams will immediately cause negative feedback to the audience, which requires the host’s strong ability to respond to the scene. Some live-streaming celebrities who are good at “giving up” for a few hours are really good for a meal, just like the heroine in “Listen to My Radio”. Can you draw and cook? It’s hard to be a live broadcast of pure projection and drawing without talking. Have you thought about how to express how delicious your cooking is with language expressions and actions? Try a few times, open an account in the middle of the night and try to talk for an hour, and then think about how you want to do this for at least a year. Why do many Internet celebrities end up chasing hot spots like flies? Because the ability to produce content by myself has been “done”, only some repeater-style routines are left. If I want to stimulate the audience, I can only put other people’s hot spots into my own lens. Second, there must be operational capabilities, especially interaction with fans. This is also the place where I have been trained the most by the organization. The comment area does not respond. I think that it will be posted on Weibo…not just to produce content, but also to ensure the stickiness of fans and you, and stimulate their interaction with you. , This is to prove to customers that they have the important value of “charming power”. Many Internet celebrities have to stay in the comment area for a long time after finishing the video and live broadcast (in fact, this is generally a team work), just to maintain this stickiness. And can’t interact blindly. On the one hand, we must understand the fans and not reduce their goodwill; on the other hand, we must show our commercial value, such as “I can understand the car but like the car”, so as to pave the way for this type of potential cooperation. (I also like cars and driving) This matter is very broken, and interacting with a few active fans in the early stage makes it feel like there is no end in sight. But in order to form a sufficiently responsive iron powder basic disk, you can only do this for a long time. Can you survive it? Especially when facing a lot of sounds you don’t like? Finally, the most difficult thing is the liquidity. Where are the customers? It’s definitely not with you. Those who take the initiative to come to private messages are treated by the head. You gritted your teeth to be a fan, and when you look back, you have to go to the mcn agency to grab an order with a ticket. If you can’t get the order, give it for nothing; if you get it, congratulations, and enter the “A, B, C” tripartite state, the client is Party A, the organization is Party B, and you are Party C. You find yourself in a cumbersome communication system, adapt to how to deliver various advertising cooperation, how to complete your own Party C’s work according to Party A’s will and Party B’s retelling. Moreover, this is different from conventional content creation. There are too many requirements and restrictions that ordinary creators cannot adapt to, and it is impossible to get it without torture several times. Attention should also be paid to controlling the erosion of the perception of fans from advertising cooperation. Even if you get started, advertising orders often fluctuate. Be prepared for not receiving orders for a month. If you are here, you are still alone, and you have to be exhausted; if you already have a small team (or full-time) here, you will be forced to death by the algorithm because your hands stop talking. In short, when you find that a job category seems to have a low threshold but good returns, what you see must be the head, and there must be a hidden threshold. Internet celebrities have a very happy life, but are they not popular?