According to a CCTV financial report, the reporter found during a visit in Shenzhen that the price of shared charging treasures of major brands is basically 3 yuan/hour. In some special occasions, such as high-end restaurants and bars, the price rises to 6 yuan/hour. The shared power bank initially entered the market at a low price, and its price gradually increased after consumers formed their habits. Although the price has risen, it has become more difficult for shared power bank companies to make money. Relevant data shows that the growth rate of shared power bank users has declined year by year, and it has become more difficult to acquire new users. The industry has gradually entered the stage of stock competition from incremental competition. In the context of continuous compression of profitability, shared power bank companies have also started new businesses. At the beginning of this year, Monster Charging launched a new brand of liquor, which is currently on sale online and offline simultaneously. Not only monster charging, but all power bank companies are not satisfied with a single business. They have extended their company positioning from a “shared power bank company” to a “technology consumer company”, using the consumption data and positioning data accumulated in the backend to tap new users. demand.
In fact, this is the case. Shared power banks want to understand their target users, so they dare to increase the price. Who are his target users? Is it an occasional accident, and the battery is about to run out of people who need to recharge it urgently? No, that’s just a few people. I often travel for a year and there are not a few accidents that need emergency charging. What’s more, the charging speed of your shared power bank is not good. Who can’t let me resurrect immediately? Who is that? Is there a group of people who basically need to charge their mobile phones every day? Before the evening, everyone will go out to eat, build a group or go shopping on weekends, etc. Under normal circumstances, you always need to charge. Don’t care about the relatively high price line of shared power banks. Is there such a user group? There are indeed iPhone users