Yu Cike, Director of the Copyright Administration of the Central Propaganda Department, stated on April 25 that this year, the National Copyright Administration will actively respond to the voices of the rights holders in accordance with the central government’s deployment of comprehensively strengthening the protection of intellectual property rights, and support and protect the legitimate demands of the rights holders: The first is to continue to intensify the crackdown on infringements in the short video field, and resolutely rectify the infringements of short video platforms, as well as the unauthorized copying, performance, and dissemination of other people’s films, music, and other works by producers and operators of self-media and official accounts. The second is to promote short video platforms, self-media and public account operating companies to fully perform their main responsibilities, effectively strengthen the construction of the copyright system, improve the copyright complaint handling mechanism, and effectively perform the obligation of reporting on illegal and criminal clues and cooperating in investigations. The third is to encourage and support film copyright collective management organizations to strengthen their own construction, carry out collective management of film copyrights in accordance with the law, and play a good role in safeguarding the legal rights of rights holders and facilitating the legal use of users.
Because the big video platform was robbed of the market by short video clips, the capitalists behind were ready to move, and the joint voice short video clips involved infringement. How much does this have to do with us? Iron-striking audience, flowing water platform, when this platform is depressed, a new platform will naturally come on top. So we have to figure out what the interests of our people are involved in this matter. It is the quality of film and television resources, and our perception and experience. I took a look at the video platforms that came out to speak out. They are all leaders in the field of Internet entertainment. Penguin owns half of the Internet copyright. According to public information, Tencent’s copyright coverage of drama series Internet copyrights exceeds 50%; among domestic film Internet copyrights with a box office of more than 100 million yuan, Tencent’s copyright coverage rate is 82%, the highest in the industry. In other words, when it comes to editing and disseminating film and television resources in the future, I will deal with them most of the time. This involves a problem, that is, only after the copyright owner authorizes the editing of film and television resources and other operations are allowed. Will it sing black into white? For example, “Wang Mazi Going Up the Mountains to Feed the Cows” was a low-rated film in the past. When commenting on short video platforms, most of the main up editors said that this is a bad drama and is not recommended. When the short video clip was cleaned by the authorized storm, and when I watched it on the short video platform, I accidentally got to “Wang Mazi Going Up the Mountain”. At this time, everyone may have doubts: this was not a bad show in the past. Why is it that the narrator is now talking about a drama, and it must be the Oscar-winning film next year? Is my aesthetics declining or can’t keep up with the times? In other words, it is for the purpose of rushing kpi, for traffic, and using the means of “legalization” in the future to push bad dramas. I usually feel exhausted by 996 at work during the day. I want to watch some Scissorhands commentary when I come home at night, but I don’t know that I’m still working, contributing traffic and eyeballs to the marketing of bad dramas. I am very worried that the mythical dramas I will see in the future are all bad dramas in the past.