[College students were sentenced to 10 and a half years for defrauding one million shoes] In order to earn the price difference of limited sneakers, after receiving an order from a “retail investor”, college student Huang bought the corresponding style of sneakers from Xiaoyan, the “big man in the shoe ring”. In three months, 1.37 million “shoe purchases” were transferred. But when the agreed delivery time was reached, Xiao Yan refused to deliver the goods on time for various reasons. After signing the contract, Xiao Yan sent a few parcels, but was complained that all of them were fakes. Huang realized that he was deceived and immediately called the police. It turned out that Xiao Yan was also a college student, and there was no upstream channel business at all, nor any physical store shares, and the fraudulent shoe purchases were squandered.
The court held that the evidence in the case can prove that the defendant Xiaoyan did not have the ability to deliver sneakers to the victim, nor did he make any preparations for the performance of the contract. He defrauded the victim dozens of times without a real transaction. According to the confession of the defendant Xiao Yan, part of the money he defrauded the victim was squandered by his “retaliatory consumption”, so he did not intend to deliver the sneakers.
Defendant Xiaoyan used the methods of fabricating facts and concealing the truth to defraud citizens’ private property for the purpose of illegal possession. The amount was extremely large. His behavior constituted the crime of fraud. He was sentenced to ten years and six months in prison and was fined RMB 10,000. One thousand yuan.
Being tricked by fried shoes is an incredible thing at first glance. How can college students believe in these pie-in-the-sky things? But for teenagers who are deeply involved in shoe frying, the precise logic of each link in the process of frying shoes is the reason that really traps them. ①The first ring is the marketing of the selling company. For a thing to be speculated, it must be scarce and in short supply. Many of the shoes used for speculation meet this condition. Those shoes that can be speculated are often limited editions, which require online registration, or You can only line up offline, and what’s more, you need to draw lots to qualify for purchase. This is a legal and compliant marketing strategy for enterprises, but it is precisely the shortage of demand caused by this strategy that allows shoe speculators to take advantage of the opportunity. Secondly, in these limited-edition shoes, companies often give them certain cultural elements, such as the exclusive use of certain stars, the generations of certain stars, or the joint name of certain brands and certain stars, by increasing the cultural value of the shoes/ IP value, in order to increase its brand premium, this is also the main reason why shoes can attract a large number of young people. ②The second ring, the myth of the big man’s rich wealth. The image of the big boss created by the shoes-fried shoes is often the rich and golden local tyrants of famous cars and watches. What is the myth of 20-year-old college students who rely on fried shoes to earn one hundred thousand a month to achieve wealth and freedom? What are the young guys who buy a house in Pudong, Shanghai by selling shoes? It seems outrageous, but it is a great shock and excitement for young people who have not been involved in the world, or for children whose life values have not yet formed. Under the stimulation of these shoe-making myths, the shoe-making circle can attract fans and promote. High popularity. In this process, the bigwigs in the circle are also constantly contributing to the flames. Maybe they are not rich, but they want to create an image of making a fortune by frying shoes, making young people who have just entered the pit more believe in the so-called myth of getting rich with shoes. . ③In the third ring, shoe vendors are hoarding goods. Many shoe dealers can also be called the leader of shoe-shoes. They have sufficient funds and know the rules of the shoe-shoes game. They have a wide range of purchase channels. Therefore, they will first stock up a batch of original price sources, and for the limited amount purchased offline , They also often hire a large number of naval forces and line up offline to scan the goods. Everything they do has only one purpose, hoarding most of the market’s supply in their own hands. In this way, the original limited edition shoes become hard to find, and the shoes that can be bought will have a feeling of selling explosions. ④The fourth ring, to promote fans to buy. All kinds of shoe sellers, internet celebrities, big bosses, and interested parties who can profit from them, began to use specific events to promote marketing, resulting in a kind of “you buy it soon, you won’t be able to buy it if you don’t buy it”, “now increase the price.” The illusion of “buying is also earning”, especially as mentioned earlier, the selling company will give them strong cultural value/IP value when they sell these shoes. This is a breakthrough point used by shoe speculators, and some are not particularly appropriate. For example, after Kobe’s death, Kobe-related limited-edition sneakers were directly fired at sky-high prices. In addition, there was the Nike Adi incident a while ago. Shoes speculators took the opportunity to speculate on domestically-made limited-edition shoes. These are all used by shoe speculators. The IP value or cultural value of a particular style. ⑤The fifth ring, the Internet provides convenience for shoe speculation. Instant messaging platforms and online trading platforms make it very convenient to trade shoes, and under the low cost of Internet information dissemination, it is much easier for shoe buyers, shoe dealers, and big names in the circle to make marketing efforts than it was five or ten years ago. . A group of shoe appraisers and traders who claim to be professional have even been born from this. In fact, they are also a link in the chain of shoe speculation. In the end, under certain conditions and events, they will detonate certain styles, harvest information and do not understand the market. Leek. It can be said that the Internet fries shoes, it only takes such a wave, and one wave will wipe out the undeveloped leek group. The process of frying shoes is interlinked and has a clear logic. Every time a wave of frying shoes is detonated, a wave of leeks can be harvested. It is similar to an economic game of drumming and spreading flowers. In the end, the injured are the followers who follow blindly, and most of them are They are young people who love sneakers but are not well involved in the world. Those young people who were deceived saw the profitability of the shoe market and tried to become a link in the chain of interest in the shoe market. In the logic of the Wuhuan shoes-fried shoes, they have a high degree of trust in shoe dealers and big men in the circle. If someone pretends to be a big man in the circle wearing a famous watch and driving a luxury car, they can easily believe this group of disguise. Scammers, especially under the delayed delivery of “shoe futures”, they will not wake up for half a month or a month. And many upstream suppliers play this way on sneaker futures. If the price of sneakers rises after a few months, he will tell you that they are out of stock. If the price drops, he will ship the goods quickly. The delivery process is all based on the so-called The source of the supply decides, good guy, I call good guys directly, and stocks don’t bring such scams. For these young people who have been deceived by frying shoes, this should be a tough lesson taught by the society, but for some people, the cost of this lesson is a bit high. Of course, we should improve the corresponding laws. Regulations, strengthening market supervision, and cracking down on phenomena such as frying shoes should also be guided by media organizations in a positive and positive direction. But at its root, greed in the heart is at work. Many people who are deceived are embracing the idea of getting rich and making money easily. They are deeply trapped in the logic of the five rings of the shoes and cannot extricate themselves. Buy shoes, buy limited-edition shoes, you can, but do what you can, and use official channels. For ordinary young people, don’t try to follow the trend and get rich overnight. After living for so long, have you ever seen a pie in the sky?