From a tough attitude to a change of attitude after the roll call, to the provision of data that is considered to be amended, if the rights protection problem can be solved through normal channels, who is willing to defend rights while pregnant?
Tesla frequently bursts out negatives, which arouses public anger. It loses the trust of users. It changes from a tough attitude to a post-calling attitude, and then it is suspected of modifying the data if it can solve the rights protection problem through normal channels. , Who wants to defend their rights while pregnant? As a car owner, if the car encounters a problem, it is frequently dumped. Forced to be helpless, as a last resort, who wants to show up and use illegal means to defend their rights? 1. As the global vice president of Tesla, he is responsible for the government affairs, public relations, market and brand in Greater China. Tao Lin, who was the vice president of Tesla in China, is responsible for maintaining the relationship between users in the Chinese market. . In this incident, it was supposed to come forward to extinguish this wave of fire, but as soon as he came forward, he used the words “uncompromising” to push the original anger to the extreme. As a professional manager, this is a failed public relations crisis for itself. Therefore, she is negligent of her duty. As such an executive, she could have other ways to deal with it, but the direct commander of Tesla is Musk. So, behind this, Tao Lin must carry this pot. 2. From an internal point of view of Tesla, this incident is undoubtedly a huge challenge facing the development of the Chinese market. The challenge is not only in the market and public relations, but even in quality issues. If it is a public relations issue, then Tesla in the Chinese market can continue to expand the public relations team and increase public relations costs. At this point, there are some meanings to follow the customs. When a car is sold, it is necessary to maintain the car as well as the user. Some users are relatively simple. If there is no problem with the car, there will be no problem. Even if there is a problem, there is no time to bother. But for users who dare to protect their rights and interests, they are not easy to mess with. No matter who is right or wrong, car companies must choose a reasonable and appropriate way to maintain it. You know, there is only one car company, but there are thousands of car owners! But if there is a quality problem, it is really troublesome! This is undoubtedly smashed his own sign. Many experts also believe that Tesla’s software may have a bug, and that the appearance of a bug may not even be detected by Tesla itself, let alone fix the bug. Tesla started with intelligence and electrification, and if these two points become Tesla’s problems, the advantages that it once took pride in will become arrogant and will eventually lead to flames. 3. Regarding why Tesla was introduced. There are two theories. One is that as a catfish, it stirs the domestic market; the other is that it stimulates the supply chain and promotes the development of electric vehicle parts. Of course, the first point, undoubtedly, did it. From the previous localization point of view, Xiaopeng P7 and BYD Han are competing products of Model 3. In this auto show, many new energy models, from the price point of view, directly point to Tesla. And the second point is not very agreeable. Because from the perspective of the electric vehicle supply chain, the main difference between most domestic new energy vehicles and traditional vehicles lies in the three powers (that is, batteries, motors, and electronic controls). The three-electric supply chain is already very hot in China, and many domestic new energy car companies use local supply chains. So I have to talk about the third point. As a purely foreign-owned auto company that has attracted investment from the Shanghai Municipal Government, it is 100% foreign. This is unprecedented, overturning the past that foreign investors who want to enter the Chinese market must have a proportional joint venture with local car companies. Of course, as a market for technology, China’s auto market has a price from the 1980s to around 2010. The price is that the money is earned by foreign capital, and foreign capitals only need to give the car models (technology). But this price is worth it. Therefore, there are currently outstanding national automobile companies such as Geely and Great Wall, and they have begun to work hard. Without the introduction of these foreign capitals, a large part of today’s auto market would still be occupied by foreign capital. This background does not seem to be related to Tesla’s story today, but it is somewhat related. It is precisely because our automobile R&D and manufacturing have largely got rid of dependence on the macro level, so letting Tesla come in at 100% is not for technology exchange, but for employment and taxation. At the beginning, Weilai was the last step to build a factory in Shanghai, but Tesla was the first to make it. Tesla and the Shanghai government have also signed a gambling agreement: The Shanghai Super Factory will have to pay 2.23 billion yuan in taxes every year from the end of 2023. If this condition is not met, the corresponding land must be returned. At the same time, Tesla must also invest RMB 14.08 billion in capital expenditures in the Shanghai plant in the next five years. The domestic investment promotion policy is only divided into big and small, there is no difference between China and foreign countries. The annual interest rate of Tesla’s loan in China is 3.9%, which can be said to be a very low corporate loan. With the land and capital, the next step is to build and sell cars. As for the others, they may not be able to take care of them anymore. 4. If it is said that because of the economic development, Tesla is letting Tesla go out of style in the country, maybe Shanghai can have this tolerance, but the whole country, and the citizens, are not so high. Taking European and American media as a comparison, they are mostly judged by double standards, while the domestic media is too gentle. Until recently, the major official media began to criticize, and before the official media, the audience’s sentiment towards Tesla was also picked to a very high point. Although this kind of heat is flow, it is a big problem for Tesla’s future development. If a media or some netizens start to criticize, it is normal. And when most people start to criticize, no matter how strong Tesla is, if it is not done and understood, then the follow-up market will follow. To the public, to the media, and to official organizations, they will not let him have good fruit. In the light of suspension investigation, the most important is the cancellation of qualification; if there is a quality problem, the cost of the recall is also very high. For Tesla, these results may be acceptable in the short term, but the negative impact will be far-reaching in the long term. So in the end, is the public really concerned about Tesla’s brake failure? –attention! But more attention is paid to Tesla’s attitude and approach to the public.