On April 26, @ Elephant’s official Weibo stated that the elephant filed a lawsuit with the Beijing Intellectual Property Court on Durex’s new condom 001 condom allegedly infringing on the original design patent of the elephant “butter box”. The court had already filed a lawsuit on April 21. Formally file a case. The reporter called Zhang Jie, director of the Elephant brand, to confirm the matter. According to Zhang Jie, Durex’s new product 001 condom launched in November 2020, its size, shape, and cover design are very similar to the “butter box” national original design patent obtained by Elephant in 2014 and still in use today, and may be copied. It is an early product design plan.
Hello, friends who follow and like elephants! Today is World Intellectual Property Day, and the elephant has taken this opportunity to say that we have been copied by Durex.
In addition, we have formally filed a lawsuit against Durex and Durex’s production suppliers, general distributors and offline distributors on April 21, 2021. At present, the Beijing Intellectual Property Court has formally accepted the case against the court.
Elephants have always paid attention to and respected their peers. However, we found that Durex’s new 001 condom size, shape, and cover design, which was launched in November 2020, are very similar to the original “butter box” national design patent obtained by Elephant in 2014 and is still in use today. Even the advertising image of the opening method used in the promotion of Durex’s product is almost exactly the same as the 7-year-old slogan “Open with one hand, positive and negative in seconds” (shown in Figures 1, 2 and 3 below). .
In further investigation, we found that the manufacturer that produced the new product 001 for Durex was an early partner of Elephant in 2017. Although it is no longer cooperating, the manufacturer has the early production machinery and part of the elephant butter box. technology. So we also understand why Durex’s new packaging box can be so similar to our butter box…
What is even more shocking and worrying for us is that the version of Durex’s new product 001 “borrowed” is most likely our early product design plan. We briefly went on the market that year and quickly withdrew this early product because we detected that this version of the product had a safety hazard in terms of sealing (but please rest assured that the version of the year also fully passed the industry standard regulations, and the upgraded version Elephant Butter Box has already met the industry standard requirements). Here, the elephant hopes that Durex will immediately stop plagiarism and immediately remove this product.
Since the establishment of the elephant brand in 2013, we have been devoting ourselves to designing a new sleeve packaging “butter box”. We have devoted a lot of effort to this design. It took us 18 months from scratch to basic product formation. After three large versions and countless iterations of small versions, a bare butter box weighs less than 1.5 grams. We have lost more than 6 tons of materials, and we continue to try and make more mistakes. Since the successful application of the national design patent in 2014, Elephant has continued to optimize and upgrade the details (this is why the Durex design in the comparison in Figure 2 below has obvious flaws, and the current version of the butter box design is shown in Figure 4 below), We don’t want to and can’t let our “children” be easily taken away!
On the occasion of World Intellectual Property Day, Daxiang, as a domestic brand, made a firm statement: We will never bow to plagiarism, and will carry out the rights protection to the end! Elephant firmly believes that, in the protection of intellectual property rights, every time a small confrontation with a huge voice will eventually converge into the resonance of the mountain whistling and the tsunami.
Elephant hereby promises that if we win the lawsuit, we will donate the full amount of financial compensation we received to the “Anti-plagiarism Fund.”