At 8:05 on April 27th, Anta Sports released a Weibo that will officially announce a spokesperson in the last two days. It is likely to be Wang Yibo. How do you think that Anta will officially announce Wang Yibo as its spokesperson? Will Anta’s subsequent footwear prices increase?
Put your position first. It’s a good way to Wang Yibo now, but personally, he will definitely not follow stars, so he is not a fan, and has watched various business endorsements. The impression of Anta has been a long time ago, and I have only recently learned more about it. The following personal opinions should be kept as neutral as possible: I have seen the wave of contract cancellation a month ago. At that time, I was impressed by Wang Yibo, who was set up and was topped by the fire. After the contract was cancelled, I personally hope that a strong domestic sports brand will cooperate with him, a domestic brand. There is no one that can match Nike at present, so we need to continue to work hard. This is the truth. Then I hope that at least the one who takes over is not too far away, whether it is a simple justice position or a business perspective. At that time, I thought that either Anta, or Peak, Xtep, can win the golden ad space of this celebrity in the shoe circle, after all, it can’t be left empty all the time. Wang Yibo wants to dance and skateboard, so he needs to wear shoes. But at that time, Anta already had many spokespersons, so it was not too sure. From Anta’s point of view, it has developed rapidly in recent years, but many ordinary consumers’ impressions still remain on their impressions a long time ago. I asked a few friends who had no idea at all, and their answer was: This brand looks similar earth? Or: Oh, nothing feels. This is not in line with the position of Anta’s No. 1 and No. 2 brand in the world. So looking for this new spokesperson is at the time of the rise of this domestic product. It is a good time and place. What is the role of the spokesperson? Enhance the brand image and increase the brand’s voice. Obviously, this new spokesperson has it. This spokesperson himself has cool, sports labels and huge traffic, which obviously has a great effect on the brand. It is also a partner of the Winter Olympics. From Wang Yibo’s perspective, after the termination of the contract with Nike, the cooperation with Anta, which is second only to Nike, is also a good way to demonstrate its own commercial value. Anta has developed low-key in recent years and has purchased many well-known foreign brands and its own technology. The level has also improved a lot. Although there are still deficiencies in aesthetics, I believe that this will be improved through in-depth cooperation with the spokesperson. He himself is also a promotion ambassador for the Winter Olympics, and he plays many sports. For both parties, they are both strong enough to complement each other and promote each other. Coupled with the development opportunities of domestic sports brands after the termination of the contract, the Winter Olympics can show each other. Generally speaking, it is a very suitable business opportunity. Both parties have grasped Living. I probably read the answer to this question. The following personal opinion is for those who are more disgusted with the rice circle, please ignore: Some people in RMB also scold the smell of copper, so people who don’t like Anta, or Wang Yibo, don’t even know both. There are people, it’s quite normal. As long as there is nothing malicious, I think the attitude of “don’t know” is also a normal view. Because of the previous contract termination storm, fans felt very suffocated. This business endorsement is also very good. It will exaggerate, and it will be Amway. I think it is also normal. Gagging is not a good comment environment, whether it is blocking the mouth of passers-by or blocking. Fan’s mouth. I hate the remarks of sports brands looking for traffic stars as spokespersons. It is not necessary. Before, Anta also had many celebrity spokespersons. Some word-of-mouth traffic is not as good as this. Why not scold it at that time? After all, do you want to scold traffic stars for endorsing sports brands, or you want to scold this person? This at least brought a real increase in the volume of the brand, a cool addition to the brand, and an increase in the level of brand benchmarking.